{"id":14270,"date":"2024-07-11T04:56:28","date_gmt":"2024-07-11T13:56:28","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/quimera\/"},"modified":"2026-07-29T07:08:59","modified_gmt":"2026-07-29T16:08:59","slug":"quimera","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/quimera\/","title":{"rendered":"Quimera"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14270\" class=\"elementor elementor-14270 elementor-13964\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-013ea67 e-con-full e-flex e-con e-parent\" data-id=\"013ea67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3682df1 e-con-boxed e-flex e-con e-child\" data-id=\"3682df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c945a06 e-con-full e-flex e-con e-child\" data-id=\"c945a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f18487 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"4f18487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Quimera<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d740971 e-con-full e-flex e-con e-child\" data-id=\"d740971\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5201148 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"5201148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Naming<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352ca05 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"352ca05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Branding<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3085a30 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"3085a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Packaging<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124b682 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"124b682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2333\" height=\"2333\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-blanco-Argency-Agencia-publicidad-1.jpg\" class=\"attachment-full size-full wp-image-14271\" alt=\"Quimera, Achaval Ferrer. Argency, agencia de dise\u00f1o y publicidad. Mendoza, Argentina.\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-blanco-Argency-Agencia-publicidad-1.jpg 2333w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-blanco-Argency-Agencia-publicidad-1-300x300.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-blanco-Argency-Agencia-publicidad-1-1024x1024.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-blanco-Argency-Agencia-publicidad-1-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-blanco-Argency-Agencia-publicidad-1-768x768.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-blanco-Argency-Agencia-publicidad-1-1536x1536.jpg 1536w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-blanco-Argency-Agencia-publicidad-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 2333px) 100vw, 2333px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-8f69e89 e-con-full e-flex e-con e-parent\" data-id=\"8f69e89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-853934a e-con-boxed e-flex e-con e-child\" data-id=\"853934a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f8ce5d e-con-full e-flex e-con e-child\" data-id=\"5f8ce5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7ad4bb e-con-full e-flex e-con e-child\" data-id=\"e7ad4bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d3659 elementor-widget elementor-widget-heading\" data-id=\"72d3659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72ad56 elementor-widget elementor-widget-heading\" data-id=\"f72ad56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Achaval Ferrer<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-582a431 e-con-full e-flex e-con e-child\" data-id=\"582a431\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25c9ec5 elementor-widget elementor-widget-heading\" data-id=\"25c9ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b8c41 elementor-widget elementor-widget-text-editor\" data-id=\"42b8c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wine \u00b7 Quimera, the house of blends. Mendoza.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc6095e e-con-full e-flex e-con e-child\" data-id=\"cc6095e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c22166 elementor-widget elementor-widget-heading\" data-id=\"2c22166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1910584 elementor-widget elementor-widget-text-editor\" data-id=\"1910584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Full branding: brand, packaging for the pyramid of blends and the bistro identity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-9e91f94 e-con-full e-flex e-con e-parent\" data-id=\"9e91f94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9e8f28f e-con-boxed e-flex e-con e-child\" data-id=\"9e8f28f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc11b5a ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"dc11b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The search for the <span class='accent'>ideal<\/span> wine<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-7c90f7b e-con-full e-flex e-con e-parent\" data-id=\"7c90f7b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f6e4c30 e-con-boxed e-flex e-con e-child\" data-id=\"f6e4c30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-06a93a2 e-con-full e-flex e-con e-child\" data-id=\"06a93a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98b68c9 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"98b68c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quimera, the house of blends of Achaval Ferrer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c46b4 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"d7c46b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class='pj-lead'><strong>Quimera <\/strong><em>(From Lat. chimaera, and this from Gr. \u03c7\u03af\u03bc\u03b1\u03b9\u03c1\u03b1, fabulous animal)<\/em><\/p>\n<ol style='text-align:left;display:inline-block;margin:24px 0 0;padding-left:22px'>\n<li><strong>Imaginary creature<\/strong> with the head of a lion, the belly of a goat and the tail of a dragon.<\/li>\n<li><strong>That which is presented to the imagination as possible or true, without being so.<\/strong><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-0f7783d e-con-full e-flex e-con e-parent\" data-id=\"0f7783d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-491d8d2 e-con-boxed e-flex e-con e-child\" data-id=\"491d8d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8812dc ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"b8812dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-y-Quimerino_horizontal-2-scaled.jpg\" class=\"attachment-full size-full wp-image-11300\" alt=\"Quimera, la casa de los blends de Achaval Ferrer. Argency, agencia de dise\u00f1o y publicidad. Mendoza, Argentina.\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-y-Quimerino_horizontal-2-scaled.jpg 2560w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-y-Quimerino_horizontal-2-300x169.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-y-Quimerino_horizontal-2-1024x576.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-y-Quimerino_horizontal-2-768x432.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-y-Quimerino_horizontal-2-1536x864.jpg 1536w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-y-Quimerino_horizontal-2-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5aa8a17 e-con-full e-flex e-con e-parent\" data-id=\"5aa8a17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2042c6d e-con-boxed e-flex e-con e-child\" data-id=\"2042c6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0602aed e-con-full e-flex e-con e-child\" data-id=\"0602aed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c4144 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"82c4144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Search for Perfection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ff3c1 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"f0ff3c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Achaval Ferrer, Quimera stands for &quot;The search for the ideal wine. Its dream, even knowing it to be impossible&quot;.<\/p>\n<p>The search for perfection is a continuous process, even when the goal is unreachable. Sometimes the path looks clear and other times more mysterious. That is why, for the redesign of the Quimera packaging, at Argency we created a texture of very subtle lines. Sometimes they are visible at a glance, while other times you have to turn the bottle or touch the label to be able to &quot;see&quot; them.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-1afc80b e-con-full e-flex e-con e-parent\" data-id=\"1afc80b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f1686a1 e-con-boxed e-flex e-con e-child\" data-id=\"f1686a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9629add e-con-full e-flex e-con e-child\" data-id=\"9629add\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f393720 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"f393720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fulfilling a wish is never a straight line; the paths are <span class='lead'>labyrinthine<\/span>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-b4aae50 e-con-full e-flex e-con e-parent\" data-id=\"b4aae50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-968b864 e-con-boxed e-flex e-con e-child\" data-id=\"968b864\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e92db4 e-con-full e-flex e-con e-child\" data-id=\"1e92db4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e367884 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"e367884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That is why the initial &quot;Q&quot; of the brand takes the shape of a spiral and stands for the tireless search for perfection, the complexity and the elegance of memorable wines.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-d33240e e-con-full e-flex e-con e-parent\" data-id=\"d33240e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2897b64 e-con-boxed e-flex e-con e-child\" data-id=\"2897b64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-492823e ar-reveal elementor-widget elementor-widget-html\" data-id=\"492823e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style='width:min(420px,92vw);margin:0 auto'><iframe src='https:\/\/www.instagram.com\/reel\/C9LTyQFJDEB\/embed' width='420' height='700' frameborder='0' scrolling='no' allowtransparency='true' style='width:100%;height:700px;display:block;border:0'><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-b2fba6a e-con-full e-flex e-con e-parent\" data-id=\"b2fba6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3cbc99a e-con-boxed e-flex e-con e-child\" data-id=\"3cbc99a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6da5a0a e-con-full e-flex e-con e-child\" data-id=\"6da5a0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a7d96 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"d6a7d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc9eb8 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"bcc9eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The challenge of creating this full branding included the design of the Quimera brand, the redesign of the red blend packaging, the design of the packaging for the first white wine of Achaval Ferrer, the rest of the pyramid of blends, among them Quimerino and NDP still in progress, as well as the identity of the winery bistro.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-926999f e-con-full e-flex e-con e-parent\" data-id=\"926999f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-418ec4a e-con-boxed e-flex e-con e-child\" data-id=\"418ec4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94782b4 ar-reveal elementor-widget elementor-widget-html\" data-id=\"94782b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.qm-4{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;width:min(1600px,92vw);margin:0 auto}@media(max-width:860px){.qm-4{grid-template-columns:1fr}}.qm-4 img{width:100%;aspect-ratio:4\/5;object-fit:cover;display:block}<\/style><div class='qm-4'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/5_Quimera-tinto.jpg' alt='Quimera red label' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/4_Quimera-Tinto_junio-2024_42.jpg' alt='Quimera red bottle' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/2_Quimera-Blanco_junio-2024_45.jpg' alt='Quimera white bottle' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/3_beautyshot-Quimera-blanco.jpg' alt='Quimera white label' loading='lazy'><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-6c09ba0 e-con-full e-flex e-con e-parent\" data-id=\"6c09ba0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7a9b087 e-con-boxed e-flex e-con e-child\" data-id=\"7a9b087\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd6fc3c e-con-full e-flex e-con e-child\" data-id=\"bd6fc3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-314d74f ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"314d74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quimerino: A New Symbol<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f8b08 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"91f8b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&quot;Quimerino&quot; is the name we created to christen the &quot;secon vin&quot; of Quimera, representing the mythological creature with the head of a lion, the belly of a goat and the tail of a dragon. We built a strong, elegant visual system for the wines of the house of blends of Achaval Ferrer, turning the wavy lines of Quimera into an illustration of Quimerino. The logotype also keeps the spiral-shaped &quot;Q&quot;, which symbolizes the search for perfection, along with the same brand typeface.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-19b48d5 e-con-full e-flex e-con e-parent\" data-id=\"19b48d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7225226 e-con-boxed e-flex e-con e-child\" data-id=\"7225226\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7f1581 e-con-full e-flex e-con e-child\" data-id=\"e7f1581\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfed3c ar-mask elementor-widget elementor-widget-image\" data-id=\"fdfed3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/2_ARGENCY_RRSS_QUIMEA_v2_B3.jpg\" class=\"attachment-full size-full wp-image-11291\" alt=\"Quimerino, Achaval Ferrer. Naming, branding y packaging. Argency, agencia de dise\u00f1o y publicidad. Mendoza, Argentina.\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/2_ARGENCY_RRSS_QUIMEA_v2_B3.jpg 1080w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/2_ARGENCY_RRSS_QUIMEA_v2_B3-240x300.jpg 240w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/2_ARGENCY_RRSS_QUIMEA_v2_B3-819x1024.jpg 819w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/2_ARGENCY_RRSS_QUIMEA_v2_B3-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-455a802 e-con-full e-flex e-con e-child\" data-id=\"455a802\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54fe563 ar-mask elementor-widget elementor-widget-image\" data-id=\"54fe563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/3_ARGENCY_RRSS_QUIMEA_v2_B2.jpg\" class=\"attachment-full size-full wp-image-11292\" alt=\"Quimerino, Achaval Ferrer. Naming, branding y packaging. Argency, agencia de dise\u00f1o y publicidad. Mendoza, Argentina.\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/3_ARGENCY_RRSS_QUIMEA_v2_B2.jpg 1080w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/3_ARGENCY_RRSS_QUIMEA_v2_B2-240x300.jpg 240w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/3_ARGENCY_RRSS_QUIMEA_v2_B2-819x1024.jpg 819w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/3_ARGENCY_RRSS_QUIMEA_v2_B2-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-d59cbab e-con-full e-flex e-con e-parent\" data-id=\"d59cbab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-428078b e-con-boxed e-flex e-con e-child\" data-id=\"428078b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6532697 e-con-full e-flex e-con e-child\" data-id=\"6532697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d67b3c8 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"d67b3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quimera Bistro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c7f33 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"e5c7f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The branding we designed also applies to the winery bistro, which was \u201cRecommended by the Michelin Guide 2024\u201d. The dining experience is likewise a faithful reflection of the search for perfection through the disruptive and innovative fusion of regional cuisine and a subtle Asian influence.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-1f91625 e-con-full e-flex e-con e-parent\" data-id=\"1f91625\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7cae2f8 e-con-boxed e-flex e-con e-child\" data-id=\"7cae2f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfff6a ar-reveal elementor-widget elementor-widget-html\" data-id=\"3cfff6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.qm-b{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;width:min(1600px,92vw);margin:0 auto}@media(max-width:860px){.qm-b{grid-template-columns:1fr}}.qm-b img{width:100%;aspect-ratio:4\/5;object-fit:cover;display:block}<\/style><div class='qm-b'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/quimera-bistro-argency_1.jpg' alt='Quimera Bistro \u00b7 dish' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/quimera-bistro-argency_2.jpg' alt='Quimera Bistro \u00b7 kitchen' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/quimera-bistro-argency_3.jpg' alt='Quimera Bistro \u00b7 service' loading='lazy'><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-f6c6d20 e-con-full e-flex e-con e-parent\" data-id=\"f6c6d20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2d26c98 e-con-boxed e-flex e-con e-child\" data-id=\"2d26c98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b6a2f6 e-con-full e-flex e-con e-child\" data-id=\"3b6a2f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9f80a ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"2a9f80a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the following links you can see other projects we have developed for Quimera. Among them: videos, social media content and other packaging developments that complete the pyramid of blends of Achaval Ferrer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14271,"template":"","categoria":[356,349,348],"class_list":["post-14270","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-branding","categoria-packaging","categoria-wine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quimera - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/quimera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quimera\" \/>\n<meta property=\"og:description\" content=\"Quimera Naming Branding Packaging Client Achaval Ferrer Industry Wine \u00b7 Quimera, the house of blends. Mendoza. Services Full branding: brand, packaging for the pyramid of blends and the bistro identity. The search for the ideal wine Quimera, the house of blends of Achaval Ferrer Quimera (From Lat. chimaera, and this from Gr. \u03c7\u03af\u03bc\u03b1\u03b9\u03c1\u03b1, fabulous animal) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.argency.com\/en\/caso\/quimera\/\" \/>\n<meta property=\"og:site_name\" content=\"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T16:08:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/Quimera-blanco-Argency-Agencia-publicidad-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2333\" \/>\n\t<meta property=\"og:image:height\" content=\"2333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/quimera\\\/\",\"url\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/quimera\\\/\",\"name\":\"Quimera - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/quimera\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/quimera\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.argency.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Quimera-blanco-Argency-Agencia-publicidad-1.jpg\",\"datePublished\":\"2024-07-11T13:56:28+00:00\",\"dateModified\":\"2026-07-29T16:08:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/quimera\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/quimera\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/quimera\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging.argency.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Quimera-blanco-Argency-Agencia-publicidad-1.jpg\",\"contentUrl\":\"https:\\\/\\\/staging.argency.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Quimera-blanco-Argency-Agencia-publicidad-1.jpg\",\"width\":2333,\"height\":2333,\"caption\":\"Quimera, Achaval Ferrer. 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