{"id":14273,"date":"2024-07-11T04:00:45","date_gmt":"2024-07-11T13:00:45","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/la-marchigiana-2\/"},"modified":"2026-07-29T07:09:03","modified_gmt":"2026-07-29T16:09:03","slug":"la-marchigiana-2","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/la-marchigiana-2\/","title":{"rendered":"La Marchigiana"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14273\" class=\"elementor elementor-14273 elementor-13900\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-ff3cd8e e-con-full e-flex e-con e-parent\" data-id=\"ff3cd8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53efef7 e-con-boxed e-flex e-con e-child\" data-id=\"53efef7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e973317 e-con-full e-flex e-con e-child\" data-id=\"e973317\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbf96d ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"7dbf96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La Marchigiana<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5474f88 e-con-full e-flex e-con e-child\" data-id=\"5474f88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6015a4 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"a6015a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b18d4 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"d1b18d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Film<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c91575 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"3c91575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"990\" height=\"990\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/ARGENCY_LaMarchigiana.jpg\" class=\"attachment-full size-full wp-image-14274\" alt=\"LaMarchigiana_Argency_Agencia dise\u00f1o y publicidad. Mendoza, Argentina.\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/ARGENCY_LaMarchigiana.jpg 990w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/ARGENCY_LaMarchigiana-300x300.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/ARGENCY_LaMarchigiana-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/ARGENCY_LaMarchigiana-768x768.jpg 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5acfc57 e-con-full e-flex e-con e-parent\" data-id=\"5acfc57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fa776dd e-con-boxed e-flex e-con e-child\" data-id=\"fa776dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f46d368 e-con-full e-flex e-con e-child\" data-id=\"f46d368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14007f3 e-con-full e-flex e-con e-child\" data-id=\"14007f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0e34c elementor-widget elementor-widget-heading\" data-id=\"ee0e34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c343a2 elementor-widget elementor-widget-heading\" data-id=\"9c343a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">La Marchigiana<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-289c5ad e-con-full e-flex e-con e-child\" data-id=\"289c5ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb723c elementor-widget elementor-widget-heading\" data-id=\"1bb723c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a824c elementor-widget elementor-widget-text-editor\" data-id=\"59a824c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dining \u00b7 traditional Italian cuisine.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7cab43 e-con-full e-flex e-con e-child\" data-id=\"f7cab43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f540b19 elementor-widget elementor-widget-heading\" data-id=\"f540b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f60335 elementor-widget elementor-widget-text-editor\" data-id=\"3f60335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Campaign concept and production of the spots.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-cb7d790 e-con-full e-flex e-con e-parent\" data-id=\"cb7d790\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a192ea0 e-con-boxed e-flex e-con e-child\" data-id=\"a192ea0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-922a008 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"922a008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <span class='accent'>Italian essence<\/span> brings us together<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c36d8ca e-con-full e-flex e-con e-parent\" data-id=\"c36d8ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-96bcf55 e-con-boxed e-flex e-con e-child\" data-id=\"96bcf55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-199e217 e-con-full e-flex e-con e-child\" data-id=\"199e217\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbcba3 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"9bbcba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&quot;Italian Essence&quot; Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186c338 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"186c338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class='pj-lead'>Argentina stands as the country with the largest Italian community in the world.<\/p>\n<p>So much so that every June 3 the Day of the Italian Immigrant is celebrated. A culture that shapes, to this day, a large part of the history of our country. Studies show that at least 3 times a day we use a gesture or a word that originated in Italy. Across its 3 spots, &quot;Facha&quot;, &quot;Laburo&quot; and &quot;Nona&quot;, La Marchigiana finds something Italian in the everyday.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5335bd7 e-con-full e-flex e-con e-parent\" data-id=\"5335bd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bfa31f1 e-con-boxed e-flex e-con e-child\" data-id=\"bfa31f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e85eeb7 ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"e85eeb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1439\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/LM_Esencia-Italiana_KV_FINAL-_2-scaled.jpg\" class=\"attachment-full size-full wp-image-11391\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/LM_Esencia-Italiana_KV_FINAL-_2-scaled.jpg 2560w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/LM_Esencia-Italiana_KV_FINAL-_2-300x169.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/LM_Esencia-Italiana_KV_FINAL-_2-1024x576.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/LM_Esencia-Italiana_KV_FINAL-_2-768x432.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/LM_Esencia-Italiana_KV_FINAL-_2-1536x864.jpg 1536w, https:\/\/staging.argency.com\/wp-content\/uploads\/2024\/07\/LM_Esencia-Italiana_KV_FINAL-_2-2048x1151.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-000ed0d e-con-full e-flex e-con e-parent\" data-id=\"000ed0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b17180e e-con-boxed e-flex e-con e-child\" data-id=\"b17180e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f59bad4 e-con-full e-flex e-con e-child\" data-id=\"f59bad4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3495854 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"3495854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Under the premise &quot;The Italian essence brings us together&quot;, La Marchigiana promises to preserve the identity of a <span class='lead'>sister<\/span> country.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c4a65d9 e-con-full e-flex e-con e-parent\" data-id=\"c4a65d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-59062d4 e-con-boxed e-flex e-con e-child\" data-id=\"59062d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a279d3d ar-reveal elementor-widget elementor-widget-html\" data-id=\"a279d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.lm-spots{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;width:min(1600px,92vw);margin:0 auto}@media(max-width:860px){.lm-spots{grid-template-columns:1fr}}.lm-spots .v{position:relative;padding-bottom:56.25%;height:0;overflow:hidden}.lm-spots .v iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0}<\/style><div class='lm-spots'><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/6FBplIM5WAY' allowfullscreen><\/iframe><\/div><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/mstL93ZLgqQ' allowfullscreen><\/iframe><\/div><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/F_AWdbgwhFE' allowfullscreen><\/iframe><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14274,"template":"","categoria":[357,347,358],"class_list":["post-14273","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-campanas","categoria-film","categoria-grafica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La Marchigiana - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/la-marchigiana-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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