{"id":14294,"date":"2022-11-03T12:16:02","date_gmt":"2022-11-03T21:16:02","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/rocas-de-sena\/"},"modified":"2026-07-29T07:09:43","modified_gmt":"2026-07-29T16:09:43","slug":"rocas-de-sena","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/rocas-de-sena\/","title":{"rendered":"Rocas de Se\u00f1a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14294\" class=\"elementor elementor-14294 elementor-13971\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-ae5a919 e-con-full e-flex e-con e-parent\" data-id=\"ae5a919\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7f42cff e-con-boxed e-flex e-con e-child\" data-id=\"7f42cff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e165ca0 e-con-full e-flex e-con e-child\" data-id=\"e165ca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72e32a5 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"72e32a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rocas de Se\u00f1a<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3df59b9 e-con-full e-flex e-con e-child\" data-id=\"3df59b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdcddb eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"7cdcddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Packaging<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4deb064 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"4deb064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Label<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2806195 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"2806195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_3.jpg\" class=\"attachment-full size-full wp-image-14295\" alt=\"Rocas de Se\u00f1a\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_3.jpg 1245w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_3-300x151.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_3-1024x514.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_3-768x386.jpg 768w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3fcc76f e-con-full e-flex e-con e-parent\" data-id=\"3fcc76f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a58ac8d e-con-boxed e-flex e-con e-child\" data-id=\"a58ac8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31e5756 e-con-full e-flex e-con e-child\" data-id=\"31e5756\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-434873b e-con-full e-flex e-con e-child\" data-id=\"434873b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2f988 elementor-widget elementor-widget-heading\" data-id=\"5e2f988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffce8a elementor-widget elementor-widget-heading\" data-id=\"3ffce8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Se\u00f1a<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5690b13 e-con-full e-flex e-con e-child\" data-id=\"5690b13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d37c328 elementor-widget elementor-widget-heading\" data-id=\"d37c328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1553022 elementor-widget elementor-widget-text-editor\" data-id=\"1553022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wine \u00b7 Chile&#8217;s icon wine.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b573d0 e-con-full e-flex e-con e-child\" data-id=\"3b573d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bafbc4d elementor-widget elementor-widget-heading\" data-id=\"bafbc4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7800f elementor-widget elementor-widget-text-editor\" data-id=\"8a7800f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Packaging design for the brand&#8217;s second wine.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-b57de4a e-con-full e-flex e-con e-parent\" data-id=\"b57de4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-76a6b2c e-con-boxed e-flex e-con e-child\" data-id=\"76a6b2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5216945 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"5216945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The color blue is the <span class='accent'>protagonist<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-0a4b252 e-con-full e-flex e-con e-parent\" data-id=\"0a4b252\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef77174 e-con-boxed e-flex e-con e-child\" data-id=\"ef77174\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e5687b e-con-full e-flex e-con e-child\" data-id=\"4e5687b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ca917 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"d9ca917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class='pj-lead'>Designing the packaging for the second wine of a brand as relevant as Se\u00f1a was a great challenge. We are so happy with the result that we want to share it &#x1f642;<\/p>\n<p>In the design of Rocas de Se\u00f1a we recovered many of the pictorial elements of the Se\u00f1a label, to generate a world rich in visual and tactile textures. The logotype rests on the grace of the flourishes that coexist with and connect to the tilde that is characteristic of the brand of Chile&#8217;s icon wine.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-40b3e66 e-con-full e-flex e-con e-parent\" data-id=\"40b3e66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8ce78a8 e-con-boxed e-flex e-con e-child\" data-id=\"8ce78a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-870bbd4 e-con-full e-flex e-con e-child\" data-id=\"870bbd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f4a4d ar-mask elementor-widget elementor-widget-image\" data-id=\"e6f4a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1_1.jpg\" class=\"attachment-full size-full wp-image-10676\" alt=\"Rocas de Se\u00f1a\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1_1.jpg 1080w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1_1-300x300.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1_1-1024x1024.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1_1-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1_1-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8c399e e-con-full e-flex e-con e-child\" data-id=\"b8c399e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f666ce4 ar-mask elementor-widget elementor-widget-image\" data-id=\"f666ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_2-2.jpg\" class=\"attachment-full size-full wp-image-10670\" alt=\"Rocas de Se\u00f1a\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_2-2.jpg 1080w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_2-2-300x300.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_2-2-1024x1024.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_2-2-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_2-2-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-b11ee88 e-con-full e-flex e-con e-parent\" data-id=\"b11ee88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-08572bb e-con-boxed e-flex e-con e-child\" data-id=\"08572bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd28093 e-con-full e-flex e-con e-child\" data-id=\"dd28093\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c2196 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"38c2196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The color blue is the protagonist that gives a dose of freshness and sets it apart from its parent brand. Present on the capsule and on the box, which deserves a chapter of its own, not only for the design but for how spectacular its execution is.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-d11d551 e-con-full e-flex e-con e-parent\" data-id=\"d11d551\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f899803 e-con-boxed e-flex e-con e-child\" data-id=\"f899803\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6d385 ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"ce6d385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1.jpg\" class=\"attachment-full size-full wp-image-10674\" alt=\"Rocas de Se\u00f1a\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1.jpg 1245w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1-300x151.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1-1024x514.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/11\/2020_Rocas_de_Sen\u0303a_Case_1-768x386.jpg 768w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14295,"template":"","categoria":[349,348],"class_list":["post-14294","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-packaging","categoria-wine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rocas de Se\u00f1a - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/rocas-de-sena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rocas de Se\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Rocas de Se\u00f1a Packaging Label Client Se\u00f1a Industry Wine \u00b7 Chile&#8217;s icon wine. Services Packaging design for the brand&#8217;s second wine. The color blue is the protagonist Designing the packaging for the second wine of a brand as relevant as Se\u00f1a was a great challenge. 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