{"id":14297,"date":"2022-10-24T07:52:47","date_gmt":"2022-10-24T16:52:47","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/don-maximiano-founders-reserve\/"},"modified":"2026-07-29T07:09:47","modified_gmt":"2026-07-29T16:09:47","slug":"don-maximiano-founders-reserve","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/don-maximiano-founders-reserve\/","title":{"rendered":"Don Maximiano Founder&#8217;s Reserve"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14297\" class=\"elementor elementor-14297 elementor-13973\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-bcba336 e-con-full e-flex e-con e-parent\" data-id=\"bcba336\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a8527c7 e-con-boxed e-flex e-con e-child\" data-id=\"a8527c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-04bc40b e-con-full e-flex e-con e-child\" data-id=\"04bc40b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-682461e ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"682461e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Don Maximiano Founder's Reserve<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbe87be e-con-full e-flex e-con e-child\" data-id=\"dbe87be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-674504f eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"674504f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caadfed eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"caadfed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Communication<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503f1e8 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"503f1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/EWrra\u0301zuriz-Web2.jpg\" class=\"attachment-full size-full wp-image-14298\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/EWrra\u0301zuriz-Web2.jpg 1080w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/EWrra\u0301zuriz-Web2-300x300.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/EWrra\u0301zuriz-Web2-1024x1024.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/EWrra\u0301zuriz-Web2-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/EWrra\u0301zuriz-Web2-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-397a680 e-con-full e-flex e-con e-parent\" data-id=\"397a680\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a1495ec e-con-boxed e-flex e-con e-child\" data-id=\"a1495ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2acc095 e-con-full e-flex e-con e-child\" data-id=\"2acc095\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-feae42c e-con-full e-flex e-con e-child\" data-id=\"feae42c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f15941 elementor-widget elementor-widget-heading\" data-id=\"0f15941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95d719 elementor-widget elementor-widget-heading\" data-id=\"c95d719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Vi\u00f1a Err\u00e1zuriz<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77e6028 e-con-full e-flex e-con e-child\" data-id=\"77e6028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26abb8a elementor-widget elementor-widget-heading\" data-id=\"26abb8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be4a88 elementor-widget elementor-widget-text-editor\" data-id=\"3be4a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wine \u00b7 150 years. Chile.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99fae56 e-con-full e-flex e-con e-child\" data-id=\"99fae56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d6add elementor-widget elementor-widget-heading\" data-id=\"43d6add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986f5b5 elementor-widget elementor-widget-text-editor\" data-id=\"986f5b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communication campaign for the launch of the collection.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-f654393 e-con-full e-flex e-con e-parent\" data-id=\"f654393\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e778c75 e-con-boxed e-flex e-con e-child\" data-id=\"e778c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4f544 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"fe4f544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>History written in <span class='accent'>Wine<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5c03c2b e-con-full e-flex e-con e-parent\" data-id=\"5c03c2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9be216e e-con-boxed e-flex e-con e-child\" data-id=\"9be216e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dbe807a e-con-full e-flex e-con e-child\" data-id=\"dbe807a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d10f69 e-con-full e-flex e-con e-child\" data-id=\"4d10f69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4165419 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"4165419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pj-lead\">On the occasion of its 150th anniversary, Vi\u00f1a Err\u00e1zuriz, one of the most significant wineries in the history of Chile, opened the family cellar to launch a collection of the most meaningful vintages of the Don Maximiano Founder&#8217;s Reserve line.<\/p>\n<p>To mark the milestone, they entrusted us with the important task of developing the communication campaign.<\/p>\n<p>We linked two fundamental concepts of this celebration: history and wine. We considered each vintage a witness to its era; we imagined each bottle as an organoleptic record of the passing of time, hence the core idea of the campaign: \u00abHistory written in Wine\u00bb.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3ff5ba e-con-full e-flex e-con e-child\" data-id=\"b3ff5ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-898169b ar-reveal elementor-widget elementor-widget-image\" data-id=\"898169b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1876\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/Don-Maximiano-Cosechas.jpg\" class=\"attachment-full size-full wp-image-10655\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/Don-Maximiano-Cosechas.jpg 1500w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/Don-Maximiano-Cosechas-240x300.jpg 240w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/Don-Maximiano-Cosechas-819x1024.jpg 819w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/Don-Maximiano-Cosechas-768x961.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/10\/Don-Maximiano-Cosechas-1228x1536.jpg 1228w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-1ce5add e-con-full e-flex e-con e-parent\" data-id=\"1ce5add\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bc790e e-con-boxed e-flex e-con e-child\" data-id=\"0bc790e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9b366 elementor-widget__width-initial pj-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"0e9b366\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=1ZPEfkd75nI&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-83619f6 e-con-full e-flex e-con e-parent\" data-id=\"83619f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d388963 e-con-boxed e-flex e-con e-child\" data-id=\"d388963\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8adf4c8 e-con-full e-flex e-con e-child\" data-id=\"8adf4c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d70b886 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"d70b886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is a real joy to have carried out a campaign in all its dimensions, from the blank page through to reaching the minds and hearts of the audience. It is hard to grasp the deployment of talent and effort it takes to give body to an idea of this scale. Our team works tirelessly day after day to do justice to exceptional clients.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-61ab3a4 e-con-full e-flex e-con e-parent\" data-id=\"61ab3a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eb4b8c7 e-con-boxed e-flex e-con e-child\" data-id=\"eb4b8c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd993f4 e-con-full e-flex e-con e-child\" data-id=\"bd993f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f36737 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"1f36737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once again we are happy to reach the goal, and once again we are ready to <span class='lead'>start over<\/span>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14298,"template":"","categoria":[357,347],"class_list":["post-14297","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-campanas","categoria-film"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Don Maximiano Founder&#039;s Reserve - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/don-maximiano-founders-reserve\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don Maximiano Founder&#039;s Reserve\" \/>\n<meta property=\"og:description\" content=\"Don Maximiano Founder&#8217;s Reserve Campaign Communication Client Vi\u00f1a Err\u00e1zuriz Industry Wine \u00b7 150 years. Chile. Services Communication campaign for the launch of the collection. 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