{"id":14312,"date":"2022-03-16T13:23:48","date_gmt":"2022-03-16T22:23:48","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/gulerie\/"},"modified":"2026-07-29T07:10:08","modified_gmt":"2026-07-29T16:10:08","slug":"gulerie","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/gulerie\/","title":{"rendered":"Gulerie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14312\" class=\"elementor elementor-14312 elementor-13981\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-7ed715e e-con-full e-flex e-con e-parent\" data-id=\"7ed715e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-089328e e-con-boxed e-flex e-con e-child\" data-id=\"089328e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5de232a e-con-full e-flex e-con e-child\" data-id=\"5de232a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-110c90c ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"110c90c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gulerie<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00cd2e8 e-con-full e-flex e-con e-child\" data-id=\"00cd2e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38b8985 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"38b8985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Naming<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b10a5 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"64b10a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Branding<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e364265 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"e364265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2251\" height=\"2251\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-3.jpg\" class=\"attachment-full size-full wp-image-14313\" alt=\"Gulerie_Argency\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-3.jpg 2251w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-3-300x300.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-3-1024x1024.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-3-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-3-768x768.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-3-1536x1536.jpg 1536w\" sizes=\"(max-width: 2251px) 100vw, 2251px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-386bf6c e-con-full e-flex e-con e-parent\" data-id=\"386bf6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fb086ad e-con-boxed e-flex e-con e-child\" data-id=\"fb086ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f3a1c8 e-con-full e-flex e-con e-child\" data-id=\"6f3a1c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d38cc5f e-con-full e-flex e-con e-child\" data-id=\"d38cc5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe87021 elementor-widget elementor-widget-heading\" data-id=\"fe87021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac23629 elementor-widget elementor-widget-heading\" data-id=\"ac23629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Gulerie<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e69f089 e-con-full e-flex e-con e-child\" data-id=\"e69f089\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7fa8a5 elementor-widget elementor-widget-heading\" data-id=\"e7fa8a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ecfb7a elementor-widget elementor-widget-text-editor\" data-id=\"4ecfb7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patisserie \u00b7 Santiago de Chile.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e773f82 e-con-full e-flex e-con e-child\" data-id=\"e773f82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165c10a elementor-widget elementor-widget-heading\" data-id=\"165c10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f458d elementor-widget elementor-widget-text-editor\" data-id=\"e3f458d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Naming, branding and character creation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-a0edec2 e-con-full e-flex e-con e-parent\" data-id=\"a0edec2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d02fb7 e-con-boxed e-flex e-con e-child\" data-id=\"6d02fb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d645cca ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"d645cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class='accent'>Capital<\/span> Pleasures<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c6d721a e-con-full e-flex e-con e-parent\" data-id=\"c6d721a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7fb3cbe e-con-boxed e-flex e-con e-child\" data-id=\"7fb3cbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a6e23ab e-con-full e-flex e-con e-child\" data-id=\"a6e23ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c39195 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"6c39195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class='pj-lead'><strong>The opening of a patisserie in Santiago de Chile called for new explorations in paradisiacal territory. That is how we went through the Naming process until we arrived at a neologism: Gulerie. The result of the words \u201cgula\u201d and \u201cp\u00e2tisserie\u201d, Gulerie is the place to find delicious things.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-16ddc1a e-con-full e-flex e-con e-parent\" data-id=\"16ddc1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9e4c5c3 e-con-boxed e-flex e-con e-child\" data-id=\"9e4c5c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb232d1 ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"fb232d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1285\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/portada-gulerie_argency-1-scaled.jpg\" class=\"attachment-full size-full wp-image-10227\" alt=\"GULERIE_Branding by Argency\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/portada-gulerie_argency-1-scaled.jpg 2560w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/portada-gulerie_argency-1-300x151.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/portada-gulerie_argency-1-1024x514.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/portada-gulerie_argency-1-768x385.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/portada-gulerie_argency-1-1536x771.jpg 1536w, https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/portada-gulerie_argency-1-2048x1028.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-e287aeb e-con-full e-flex e-con e-parent\" data-id=\"e287aeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-420f5e8 e-con-boxed e-flex e-con e-child\" data-id=\"420f5e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd3a539 e-con-full e-flex e-con e-child\" data-id=\"fd3a539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ade40 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"75ade40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the Branding stage we created a supersign with a central character, whom we named in a simple and meaningful way: Gula, a gluttonous little angel with a hint of little devil. With sweetness and mischief, Gula opens for us the doors of an earthly paradise.<\/p>\n<p>From its origin Gulerie evokes the creation of temptations with a new meaning, one that places pleasure above guilt and desire above indifference. We summed up the brand concept with a powerful slogan that defines its mission: Capital Pleasures.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2fd7d6b e-con-full e-flex e-con e-parent\" data-id=\"2fd7d6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4ba4c39 e-con-boxed e-flex e-con e-child\" data-id=\"4ba4c39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f3c04 ar-reveal elementor-widget elementor-widget-html\" data-id=\"b5f3c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.gul{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;width:min(1600px,92vw);margin:0 auto}@media(max-width:860px){.gul{grid-template-columns:1fr}}.gul img{width:100%;aspect-ratio:1\/1;object-fit:cover;display:block}<\/style><div class='gul'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-8.jpg' alt='Gulerie' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-6.jpg' alt='Gulerie' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-10.jpg' alt='Gulerie' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-4.jpg' alt='Gulerie' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-14.jpg' alt='Gulerie' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-11.jpg' alt='Gulerie' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-13.jpg' alt='Gulerie' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2022\/03\/gulerie_Mesa-de-trabajo-1-copia-9.jpg' alt='Gulerie' loading='lazy'><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14313,"template":"","categoria":[356,358],"class_list":["post-14312","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-branding","categoria-grafica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gulerie - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/gulerie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gulerie\" \/>\n<meta property=\"og:description\" content=\"Gulerie Naming Branding Client Gulerie Industry Patisserie \u00b7 Santiago de Chile. Services Naming, branding and character creation. Capital Pleasures The opening of a patisserie in Santiago de Chile called for new explorations in paradisiacal territory. That is how we went through the Naming process until we arrived at a neologism: Gulerie. 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