{"id":14381,"date":"2019-06-19T23:02:41","date_gmt":"2019-06-20T08:02:41","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/nipoti\/"},"modified":"2026-07-29T07:11:48","modified_gmt":"2026-07-29T16:11:48","slug":"nipoti","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/nipoti\/","title":{"rendered":"Nipoti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14381\" class=\"elementor elementor-14381 elementor-14029\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-0079100 e-con-full e-flex e-con e-parent\" data-id=\"0079100\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3901c76 e-con-boxed e-flex e-con e-child\" data-id=\"3901c76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9564028 e-con-full e-flex e-con e-child\" data-id=\"9564028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4299db2 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"4299db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nipoti<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f89fd43 e-con-full e-flex e-con e-child\" data-id=\"f89fd43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b887755 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"b887755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1256f4 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"b1256f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Anniversary<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8feb856 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"8feb856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"415\" height=\"415\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/aniversario_nipot.jpg\" class=\"attachment-full size-full wp-image-14382\" alt=\"Campa\u00f1a Aniversario Nipoti\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/aniversario_nipot.jpg 415w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/aniversario_nipot-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/aniversario_nipot-300x300.jpg 300w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-20262b2 e-con-full e-flex e-con e-parent\" data-id=\"20262b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5a3f001 e-con-boxed e-flex e-con e-child\" data-id=\"5a3f001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07da4a4 e-con-full e-flex e-con e-child\" data-id=\"07da4a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-918829f e-con-full e-flex e-con e-child\" data-id=\"918829f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87913a8 elementor-widget elementor-widget-heading\" data-id=\"87913a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50fcdf6 elementor-widget elementor-widget-heading\" data-id=\"50fcdf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Nipoti<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2a71e0 e-con-full e-flex e-con e-child\" data-id=\"d2a71e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc30946 elementor-widget elementor-widget-heading\" data-id=\"fc30946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7cb174 elementor-widget elementor-widget-text-editor\" data-id=\"b7cb174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dining \u00b7 Italian ristorante. Mendoza.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2456a04 e-con-full e-flex e-con e-child\" data-id=\"2456a04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28960f elementor-widget elementor-widget-heading\" data-id=\"a28960f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf26f8 elementor-widget elementor-widget-text-editor\" data-id=\"1bf26f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First-year advertising campaign.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3837d18 e-con-full e-flex e-con e-parent\" data-id=\"3837d18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-415f22f e-con-boxed e-flex e-con e-child\" data-id=\"415f22f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97e56c5 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"97e56c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An atypical <span class='accent'>Italian<\/span> ristorante<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-a03d4f9 e-con-full e-flex e-con e-parent\" data-id=\"a03d4f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4c54198 e-con-boxed e-flex e-con e-child\" data-id=\"4c54198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1182ed e-con-full e-flex e-con e-child\" data-id=\"b1182ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a99e8 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"a6a99e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class='pj-lead'>First-year advertising campaign for Nipoti, an atypical Italian ristorante from Mendoza, Argentina.<\/p>\n<p>The creative device is based on replacing the birthday cake with some of the brand&#8217;s iconic dishes. The characters match the profile of the Nipoti customer.<\/p>\n<p>The claim is simple and direct, but with one of its words in Italian, to reinforce the identity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-7e901cf e-con-full e-flex e-con e-parent\" data-id=\"7e901cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9c8ff47 e-con-boxed e-flex e-con e-child\" data-id=\"9c8ff47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-089d14a ar-reveal elementor-widget elementor-widget-html\" data-id=\"089d14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.np2{display:flex;flex-direction:column;gap:16px;width:min(1400px,92vw);margin:0 auto}.np2 img{width:100%;display:block}<\/style><div class='np2'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti_11.jpg' alt='Nipoti' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti_22.jpg' alt='Nipoti' loading='lazy'><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-0785a7f e-con-full e-flex e-con e-parent\" data-id=\"0785a7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d270484 e-con-boxed e-flex e-con e-child\" data-id=\"d270484\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51d8202 e-con-full e-flex e-con e-child\" data-id=\"51d8202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d17a990 ar-mask elementor-widget elementor-widget-image\" data-id=\"d17a990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1245\" height=\"758\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti1.jpg\" class=\"attachment-full size-full wp-image-6511\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti1.jpg 1245w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti1-300x183.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti1-768x468.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti1-1024x623.jpg 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbfac21 e-con-full e-flex e-con e-child\" data-id=\"fbfac21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af64bc ar-mask elementor-widget elementor-widget-image\" data-id=\"3af64bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1245\" height=\"758\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti2-1.jpg\" class=\"attachment-full size-full wp-image-6515\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti2-1.jpg 1245w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti2-1-300x183.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti2-1-768x468.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/06\/nipoti2-1-1024x623.jpg 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14382,"template":"","categoria":[357],"class_list":["post-14381","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-campanas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - 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