{"id":14393,"date":"2019-04-12T09:37:17","date_gmt":"2019-04-12T18:37:17","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/be-fun-4\/"},"modified":"2026-07-29T07:12:09","modified_gmt":"2026-07-29T16:12:09","slug":"be-fun-4","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/be-fun-4\/","title":{"rendered":"Be Fun"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14393\" class=\"elementor elementor-14393 elementor-14033\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-6dd4dcc e-con-full e-flex e-con e-parent\" data-id=\"6dd4dcc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-67229cd e-con-boxed e-flex e-con e-child\" data-id=\"67229cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8bc40ac e-con-full e-flex e-con e-child\" data-id=\"8bc40ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd8cd3 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"dcd8cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Be Fun<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6140a7d e-con-full e-flex e-con e-child\" data-id=\"6140a7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a81a90 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"3a81a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e75451 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"9e75451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">BTL<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17247db ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"17247db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"415\" height=\"415\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/04\/befun_astro_argency.jpg\" class=\"attachment-full size-full wp-image-14394\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/04\/befun_astro_argency.jpg 415w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/04\/befun_astro_argency-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2019\/04\/befun_astro_argency-300x300.jpg 300w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-f867379 e-con-full e-flex e-con e-parent\" data-id=\"f867379\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ecc70c1 e-con-boxed e-flex e-con e-child\" data-id=\"ecc70c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1be9cbb e-con-full e-flex e-con e-child\" data-id=\"1be9cbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6b04880 e-con-full e-flex e-con e-child\" data-id=\"6b04880\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0878380 elementor-widget elementor-widget-heading\" data-id=\"0878380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ca727 elementor-widget elementor-widget-heading\" data-id=\"46ca727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Be Fun<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0d0e45 e-con-full e-flex e-con e-child\" data-id=\"b0d0e45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e87b45d elementor-widget elementor-widget-heading\" data-id=\"e87b45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e928a5f elementor-widget elementor-widget-text-editor\" data-id=\"e928a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tourism \u00b7 Mendoza.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d45a521 e-con-full e-flex e-con e-child\" data-id=\"d45a521\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d894d elementor-widget elementor-widget-heading\" data-id=\"28d894d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f6dcc elementor-widget elementor-widget-text-editor\" data-id=\"15f6dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concept, character, BTL, out of home, radio spot and video.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2a2f2aa e-con-full e-flex e-con e-parent\" data-id=\"2a2f2aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a142f87 e-con-boxed e-flex e-con e-child\" data-id=\"a142f87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e82a54 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"5e82a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The world, your <span class='accent'>destination<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-47133bf e-con-full e-flex e-con e-parent\" data-id=\"47133bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4554d78 e-con-boxed e-flex e-con e-child\" data-id=\"4554d78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a136759 e-con-full e-flex e-con e-child\" data-id=\"a136759\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f730e0 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"2f730e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class='pj-lead'>Based on the tagline of the <strong>Be Fun<\/strong> brand: <strong>The world, your destination<\/strong>, we started to explore the advantages of this world and that is how the idea of a character who would be the axis of the whole campaign was born: <strong>the Astro<\/strong>. An astronaut who, having left the planet, realizes that the best is right here and decides to return to Earth.<\/p>\n<p>The campaign had a teaser BTL stage. For more than a week, an astronaut went out to walk the streets of Mendoza, generating an empathy and an expectation that far exceeded our own. On social media it was a hit that was also reflected in the main print, radio and television outlets of Mendoza.<\/p>\n<p>The following week, the streets were plastered with out-of-home pieces showing the character in 3 settings representing the most chosen destinations when it comes to traveling. We also made a radio spot and a reveal video that was rolled out on social media.<\/p>\n<p>In parallel, the Astro kept walking through Mendoza, publicizing a Be Fun promotional activation, inviting people to post the photos they took with him and enter the draw for an all inclusive stay in the Caribbean.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-9a62fb8 e-con-full e-flex e-con e-parent\" data-id=\"9a62fb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-767e1df e-con-boxed e-flex e-con e-child\" data-id=\"767e1df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1b180 ar-reveal elementor-widget elementor-widget-html\" data-id=\"ac1b180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.bfa{width:min(1200px,92vw);margin:0 auto;display:flex;flex-direction:column;gap:40px}.bfa figure{margin:0}.bfa .v{position:relative;padding-bottom:56.25%;height:0;overflow:hidden}.bfa .v iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0}.bfa figcaption{margin:12px 0 0;font-family:Inter,sans-serif;font-size:12px;letter-spacing:2px;text-transform:uppercase;color:rgba(248,247,243,.48);text-align:center}<\/style><div class='bfa'><figure><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/lkg42PghnbM' loading='lazy' allowfullscreen><\/iframe><\/div><figcaption>Reveal on social media<\/figcaption><\/figure><figure><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/eIScqFKsAxo' loading='lazy' allowfullscreen><\/iframe><\/div><figcaption>Radio spot<\/figcaption><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14394,"template":"","categoria":[357],"class_list":["post-14393","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-campanas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Be Fun - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/be-fun-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be Fun\" \/>\n<meta property=\"og:description\" content=\"Be Fun Campaign BTL Client Be Fun Industry Tourism \u00b7 Mendoza. 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