{"id":14489,"date":"2017-08-15T21:27:01","date_gmt":"2017-08-16T06:27:01","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/happy-indecisives-%c2%b7-soppelsa\/"},"modified":"2026-07-29T07:14:29","modified_gmt":"2026-07-29T16:14:29","slug":"happy-indecisives-%c2%b7-soppelsa","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/happy-indecisives-%c2%b7-soppelsa\/","title":{"rendered":"Happy Indecisives \u00b7 Soppelsa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14489\" class=\"elementor elementor-14489 elementor-14098\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-f9b6a8b e-con-full e-flex e-con e-parent\" data-id=\"f9b6a8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-96711ad e-con-boxed e-flex e-con e-child\" data-id=\"96711ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b374b16 e-con-full e-flex e-con e-child\" data-id=\"b374b16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4bed8 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"5a4bed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Happy Indecisives \u00b7 Soppelsa<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0cf106 e-con-full e-flex e-con e-child\" data-id=\"b0cf106\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5a185 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"8b5a185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3caf66 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"c3caf66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Social media<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6eb11 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"dd6eb11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"415\" height=\"415\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/portadasoppelsa_argency.jpg\" class=\"attachment-full size-full wp-image-14490\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/portadasoppelsa_argency.jpg 415w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/portadasoppelsa_argency-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/portadasoppelsa_argency-300x300.jpg 300w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c756b88 e-con-full e-flex e-con e-parent\" data-id=\"c756b88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fb382db e-con-boxed e-flex e-con e-child\" data-id=\"fb382db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cee766d e-con-full e-flex e-con e-child\" data-id=\"cee766d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-38e9c51 e-con-full e-flex e-con e-child\" data-id=\"38e9c51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56ce19 elementor-widget elementor-widget-heading\" data-id=\"f56ce19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dcf47c elementor-widget elementor-widget-heading\" data-id=\"8dcf47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ferruccio Soppelsa<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e70810 e-con-full e-flex e-con e-child\" data-id=\"6e70810\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17be310 elementor-widget elementor-widget-heading\" data-id=\"17be310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-396f3cd elementor-widget elementor-widget-text-editor\" data-id=\"396f3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ice cream shops \u00b7 Mendoza.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb608a4 e-con-full e-flex e-con e-child\" data-id=\"bb608a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01db760 elementor-widget elementor-widget-heading\" data-id=\"01db760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee1996 elementor-widget elementor-widget-text-editor\" data-id=\"eee1996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media campaign for the 2-for-1 on Copas Heladas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-e12ff8d e-con-full e-flex e-con e-parent\" data-id=\"e12ff8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d55c1e e-con-boxed e-flex e-con e-child\" data-id=\"5d55c1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f02a497 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"f02a497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Putting the product as the <span class='accent'>hero<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c4bb549 e-con-full e-flex e-con e-parent\" data-id=\"c4bb549\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3dc4eb8 e-con-boxed e-flex e-con e-child\" data-id=\"3dc4eb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c22fe1f e-con-full e-flex e-con e-child\" data-id=\"c22fe1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6fd117d e-con-full e-flex e-con e-child\" data-id=\"6fd117d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-486e853 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"486e853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pj-lead\">Every time people turn to ice cream shops they find it very hard to decide what to have. They take their time, they hesitate and they go around in circles.<\/p>\n<p>With the long-awaited 2-for-1 on Copas Heladas there is no need to decide: they can take both. We took the insight, the problem, and solved it with the promotion, putting the product as the hero.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-246c21b e-con-full e-flex e-con e-child\" data-id=\"246c21b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b724929 ar-reveal elementor-widget elementor-widget-image\" data-id=\"b724929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1245\" height=\"625\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/foto-principal-1.jpg\" class=\"attachment-full size-full wp-image-4702\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/foto-principal-1.jpg 1245w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/foto-principal-1-300x151.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/foto-principal-1-768x386.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/foto-principal-1-1024x514.jpg 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ec4b6fd e-con-full e-flex e-con e-parent\" data-id=\"ec4b6fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dd48ffd e-con-boxed e-flex e-con e-child\" data-id=\"dd48ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01de2ba ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"01de2ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1245\" height=\"903\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_FOTO-CAMPAN\u0303A.jpg\" class=\"attachment-full size-full wp-image-4706\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_FOTO-CAMPAN\u0303A.jpg 1245w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_FOTO-CAMPAN\u0303A-300x218.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_FOTO-CAMPAN\u0303A-768x557.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_FOTO-CAMPAN\u0303A-1024x743.jpg 1024w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-6d09b5c e-con-full e-flex e-con e-parent\" data-id=\"6d09b5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d19f28 e-con-boxed e-flex e-con e-child\" data-id=\"5d19f28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c10212 e-con-full e-flex e-con e-child\" data-id=\"9c10212\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02fcf5b ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"02fcf5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 2-for-1 on copas heladas has become a much-awaited moment of the year for ice cream lovers. We took that opportunity to build anticipation through Twitter. Then we communicated the promotion on social media along two paths: one informative, where we adapted the graphics and only showed the benefit; and another interactive, where we asked questions about opposites that ended with the promotion and we talked with our followers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-0a90ff4 e-con-full e-flex e-con e-parent\" data-id=\"0a90ff4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-25165a3 e-con-boxed e-flex e-con e-child\" data-id=\"25165a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd65f8 ar-reveal elementor-widget elementor-widget-html\" data-id=\"2dd65f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.idf{width:min(1400px,92vw);margin:0 auto;display:grid;grid-template-columns:repeat(2,1fr);gap:32px}@media(max-width:860px){.idf{grid-template-columns:1fr}}.idf figure{margin:0}.idf img{display:block;width:100%;height:auto}.idf figcaption{margin-top:10px;font-family:Inter,sans-serif;font-size:13px;color:#808288;text-align:center}<\/style><div class='idf'><figure><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/twitter_soppelsa.gif' alt='Teaser on Twitter' loading='lazy'><figcaption>Teaser for the promotion on Twitter. Organic results.<\/figcaption><\/figure><figure><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/ins_soppelsa.jpg' alt='Informative post' loading='lazy'><figcaption>Informative post<\/figcaption><\/figure><figure><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2x1_iPad-mockup.jpg' alt='Informative post' loading='lazy'><figcaption>Informative post<\/figcaption><\/figure><figure><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/posts.jpg' alt='Interactive posts' loading='lazy'><figcaption>Interactive posts<\/figcaption><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14490,"template":"","categoria":[357,358],"class_list":["post-14489","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-campanas","categoria-grafica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Happy Indecisives \u00b7 Soppelsa - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/happy-indecisives-%c2%b7-soppelsa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Indecisives \u00b7 Soppelsa\" \/>\n<meta property=\"og:description\" content=\"Happy Indecisives \u00b7 Soppelsa Campaign Social media Client Ferruccio Soppelsa Industry Ice cream shops \u00b7 Mendoza. Services Social media campaign for the 2-for-1 on Copas Heladas. Putting the product as the hero Every time people turn to ice cream shops they find it very hard to decide what to have. 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