{"id":14499,"date":"2017-06-30T20:57:37","date_gmt":"2017-07-01T05:57:37","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/discover-the-magic-%c2%b7-kadabra\/"},"modified":"2026-07-29T07:14:44","modified_gmt":"2026-07-29T16:14:44","slug":"discover-the-magic-%c2%b7-kadabra","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/discover-the-magic-%c2%b7-kadabra\/","title":{"rendered":"Discover the magic \u00b7 Kadabra"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14499\" class=\"elementor elementor-14499 elementor-14109\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-e02b500 e-con-full e-flex e-con e-parent\" data-id=\"e02b500\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cdc6c5f e-con-boxed e-flex e-con e-child\" data-id=\"cdc6c5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e57ba37 e-con-full e-flex e-con e-child\" data-id=\"e57ba37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c19b6a1 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"c19b6a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Discover the magic \u00b7 Kadabra<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c741eca e-con-full e-flex e-con e-child\" data-id=\"c741eca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fd466 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"f8fd466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Spot<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8296097 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"8296097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Launch<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b2ef0 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"20b2ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"415\" height=\"205\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/08\/portada-kadabra.jpg\" class=\"attachment-full size-full wp-image-14500\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/08\/portada-kadabra.jpg 415w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/08\/portada-kadabra-300x148.jpg 300w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4bbfcb2 e-con-full e-flex e-con e-parent\" data-id=\"4bbfcb2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b7c1941 e-con-boxed e-flex e-con e-child\" data-id=\"b7c1941\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3bc4df e-con-full e-flex e-con e-child\" data-id=\"b3bc4df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c244f8c e-con-full e-flex e-con e-child\" data-id=\"c244f8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01e1328 elementor-widget elementor-widget-heading\" data-id=\"01e1328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-824f5d8 elementor-widget elementor-widget-heading\" data-id=\"824f5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Kadabra<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c1d2cf e-con-full e-flex e-con e-child\" data-id=\"3c1d2cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34bb740 elementor-widget elementor-widget-heading\" data-id=\"34bb740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cfee9 elementor-widget elementor-widget-text-editor\" data-id=\"69cfee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wine \u00b7 new brand from Bodega Estancia Mendoza.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9531c91 e-con-full e-flex e-con e-child\" data-id=\"9531c91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17afd99 elementor-widget elementor-widget-heading\" data-id=\"17afd99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb76386 elementor-widget elementor-widget-text-editor\" data-id=\"cb76386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Launch spot and media strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5843791 e-con-full e-flex e-con e-parent\" data-id=\"5843791\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-543f259 e-con-boxed e-flex e-con e-child\" data-id=\"543f259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f76cd31 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"f76cd31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kadabra wines have <span class='accent'>magic<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-152e3f9 e-con-full e-flex e-con e-parent\" data-id=\"152e3f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-10250f9 e-con-boxed e-flex e-con e-child\" data-id=\"10250f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68b205e elementor-widget__width-initial pj-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"68b205e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=G0jfzCJjWnI&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-df58c27 e-con-full e-flex e-con e-parent\" data-id=\"df58c27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ab940b5 e-con-boxed e-flex e-con e-child\" data-id=\"ab940b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf272b7 e-con-full e-flex e-con e-child\" data-id=\"bf272b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93d609e ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"93d609e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With this spot we begin the launch of Kadabra, the new brand from Bodega Estancia Mendoza that brings the concept of magic into the wine industry with its product line: Malbec, Cabernet Sauvignon and Blend.<\/p>\n<p>The strategy starts with this tactical spot, which uses magical devices to present the products, inviting people to discover them; opening the door to a media plan that will let us identify the magic every time a Kadabra appears.<\/p>\n<p>Kadabra wines have magic and so does the packaging, thanks to the development of an Augmented Reality app that surprises the traditional wine market, available on the Play Store and the App Store to interact with the labels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14500,"template":"","categoria":[347,348],"class_list":["post-14499","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-film","categoria-wine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Discover the magic \u00b7 Kadabra - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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