{"id":14505,"date":"2017-06-08T16:16:58","date_gmt":"2017-06-09T01:16:58","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/branding-tijeritas\/"},"modified":"2026-07-29T07:14:52","modified_gmt":"2026-07-29T16:14:52","slug":"branding-tijeritas","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/branding-tijeritas\/","title":{"rendered":"Branding Tijeritas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14505\" class=\"elementor elementor-14505 elementor-14115\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-cce79be e-con-full e-flex e-con e-parent\" data-id=\"cce79be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0d5b164 e-con-boxed e-flex e-con e-child\" data-id=\"0d5b164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e6a509 e-con-full e-flex e-con e-child\" data-id=\"5e6a509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9936aa9 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"9936aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Branding Tijeritas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd55f3c e-con-full e-flex e-con e-child\" data-id=\"dd55f3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cec8d6 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"6cec8d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Branding<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9fe48 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"1a9fe48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Packaging<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9050eda eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"9050eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Web<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5228900 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"5228900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"415\" height=\"205\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/tijeritas-1.jpg\" class=\"attachment-full size-full wp-image-14506\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/tijeritas-1.jpg 415w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/tijeritas-1-300x148.jpg 300w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ef40aeb e-con-full e-flex e-con e-parent\" data-id=\"ef40aeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e61845c e-con-boxed e-flex e-con e-child\" data-id=\"e61845c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78fb180 e-con-full e-flex e-con e-child\" data-id=\"78fb180\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-746e5a6 e-con-full e-flex e-con e-child\" data-id=\"746e5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3eff6 elementor-widget elementor-widget-heading\" data-id=\"dc3eff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783fbae elementor-widget elementor-widget-heading\" data-id=\"783fbae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Tijeritas<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f9182d e-con-full e-flex e-con e-child\" data-id=\"3f9182d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ce184 elementor-widget elementor-widget-heading\" data-id=\"72ce184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c3a85 elementor-widget elementor-widget-text-editor\" data-id=\"67c3a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first chain of children&#8217;s hair salons in Argentina.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8eb586 e-con-full e-flex e-con e-child\" data-id=\"e8eb586\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e28cb elementor-widget elementor-widget-heading\" data-id=\"d7e28cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c08e1 elementor-widget elementor-widget-text-editor\" data-id=\"77c08e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand redesign, packaging and website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-d1a4a02 e-con-full e-flex e-con e-parent\" data-id=\"d1a4a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3b92de4 e-con-boxed e-flex e-con e-child\" data-id=\"3b92de4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fa477 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"e1fa477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fun, playful spirit of <span class='accent'>Tijeritas<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c269729 e-con-full e-flex e-con e-parent\" data-id=\"c269729\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1a32105 e-con-boxed e-flex e-con e-child\" data-id=\"1a32105\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb20256 e-con-full e-flex e-con e-child\" data-id=\"cb20256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1907e07 e-con-full e-flex e-con e-child\" data-id=\"1907e07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7572453 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"7572453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pj-lead\">We redesigned the image of Tijeritas, the first chain of children&#8217;s hair salons in Argentina.<\/p>\n<p>In the new brand, the typographic base was kept, but the drawing of several letters was improved and the edges were rounded to achieve more warmth, the color palette was changed, and the characters were removed to improve how it works in application, above all at small sizes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70c208a e-con-full e-flex e-con e-child\" data-id=\"70c208a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-026adac ar-reveal elementor-widget elementor-widget-image\" data-id=\"026adac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1246\" height=\"626\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_tijeritas-1.jpg\" class=\"attachment-full size-full wp-image-4606\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_tijeritas-1.jpg 1246w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_tijeritas-1-300x151.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_tijeritas-1-768x386.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/2_tijeritas-1-1024x514.jpg 1024w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-18214c5 e-con-full e-flex e-con e-parent\" data-id=\"18214c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-88c41c3 e-con-boxed e-flex e-con e-child\" data-id=\"88c41c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25cea1e e-con-full e-flex e-con e-child\" data-id=\"25cea1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b26d84 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"8b26d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We worked on an aesthetic that would bring freshness and a new appeal to the brand, through altered photographs and a striking, bright and lively color palette.<\/p>\n<p>A legible sans serif typeface was used, combined with gestural lettering, to give the compositions dynamism. At the same time, a custom typeface was created for the brand identity, seeking to convey the fun, playful spirit of Tijeritas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-10c99ae e-con-full e-flex e-con e-parent\" data-id=\"10c99ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9017e23 e-con-boxed e-flex e-con e-child\" data-id=\"9017e23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43314dc ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"43314dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1246\" height=\"625\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/3_tijeritas-14.jpg\" class=\"attachment-full size-full wp-image-4607\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/3_tijeritas-14.jpg 1246w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/3_tijeritas-14-300x150.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/3_tijeritas-14-768x385.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/3_tijeritas-14-1024x514.jpg 1024w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ca8e6f9 e-con-full e-flex e-con e-parent\" data-id=\"ca8e6f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-953ef27 e-con-boxed e-flex e-con e-child\" data-id=\"953ef27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1184984 e-con-full e-flex e-con e-child\" data-id=\"1184984\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-454a9e1 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"454a9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The packaging for the products (shampoo, conditioner and gel) sold in the stores was also produced, creating different characters with the collage technique, and using the color palette chosen for the brand.<\/p>\n<p>The branding work is completed by redesigning and coding the new <a href='http:\/\/www.tijeritas.com.ar\/' target='_blank' rel='noopener' style='color:#00ADBB'>website<\/a> in responsive design format.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-86bb26a e-con-full e-flex e-con e-parent\" data-id=\"86bb26a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e2a0e3a e-con-boxed e-flex e-con e-child\" data-id=\"e2a0e3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-150bc55 ar-reveal elementor-widget elementor-widget-html\" data-id=\"150bc55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.tij{width:min(1400px,92vw);margin:0 auto;display:flex;flex-direction:column;gap:32px}.tij figure{margin:0}.tij img{display:block;width:100%;height:auto}.tij figcaption{margin-top:10px;font-family:Inter,sans-serif;font-size:13px;color:#808288;text-align:center}<\/style><div class='tij'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/5_tijeritas.jpg' alt='Tijeritas' loading='lazy'><figure><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/4_tijeritas.jpg' alt='Tijeritas typeface' loading='lazy'><figcaption>Typeface created specially for Tijeritas<\/figcaption><\/figure><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/06\/6_tijeritas.jpg' alt='Tijeritas' loading='lazy'><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14506,"template":"","categoria":[356],"class_list":["post-14505","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Branding Tijeritas - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/branding-tijeritas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Tijeritas\" \/>\n<meta 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Services Brand redesign, packaging and website. The fun, playful spirit of Tijeritas We redesigned the image of Tijeritas, the first chain of children&#8217;s hair salons in Argentina. 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