{"id":14514,"date":"2017-02-24T18:16:06","date_gmt":"2017-02-25T04:16:06","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/ice-cream-that-makes-you-fall-in-love-l-ferruccio-soppelsa\/"},"modified":"2026-07-29T07:15:10","modified_gmt":"2026-07-29T16:15:10","slug":"ice-cream-that-makes-you-fall-in-love-l-ferruccio-soppelsa","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/ice-cream-that-makes-you-fall-in-love-l-ferruccio-soppelsa\/","title":{"rendered":"Ice cream that makes you fall in love l Ferruccio Soppelsa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14514\" class=\"elementor elementor-14514 elementor-14117\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-db43b8f e-con-full e-flex e-con e-parent\" data-id=\"db43b8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ad878c7 e-con-boxed e-flex e-con e-child\" data-id=\"ad878c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b4973c7 e-con-full e-flex e-con e-child\" data-id=\"b4973c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-515a4ae ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"515a4ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ice cream that makes you fall in love l Ferruccio Soppelsa<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aff648e e-con-full e-flex e-con e-child\" data-id=\"aff648e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6854772 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"6854772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b6bbc eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"43b6bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Social media<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42f987 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"d42f987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Radio<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e9555 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"73e9555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"420\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/iPhone-portada_420x420.jpg\" class=\"attachment-full size-full wp-image-14515\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/iPhone-portada_420x420.jpg 420w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/iPhone-portada_420x420-150x150.jpg 150w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/iPhone-portada_420x420-300x300.jpg 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-b2d5782 e-con-full e-flex e-con e-parent\" data-id=\"b2d5782\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c3912fc e-con-boxed e-flex e-con e-child\" data-id=\"c3912fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f62032a e-con-full e-flex e-con e-child\" data-id=\"f62032a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f7a63f e-con-full e-flex e-con e-child\" data-id=\"5f7a63f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a531ec elementor-widget elementor-widget-heading\" data-id=\"2a531ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a7dcf elementor-widget elementor-widget-heading\" data-id=\"e9a7dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ferruccio Soppelsa<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc74a15 e-con-full e-flex e-con e-child\" data-id=\"cc74a15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6204935 elementor-widget elementor-widget-heading\" data-id=\"6204935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26a976 elementor-widget elementor-widget-text-editor\" data-id=\"f26a976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ice cream shops \u00b7 Mendoza.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39ca15c e-con-full e-flex e-con e-child\" data-id=\"39ca15c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b69c12 elementor-widget elementor-widget-heading\" data-id=\"3b69c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e4071 elementor-widget elementor-widget-text-editor\" data-id=\"c4e4071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Summer campaign: social media and radio spots.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-a389656 e-con-full e-flex e-con e-parent\" data-id=\"a389656\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-462713c e-con-boxed e-flex e-con e-child\" data-id=\"462713c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afbdaf4 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"afbdaf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ice cream that <span class='accent'>makes you fall in love<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2e72398 e-con-full e-flex e-con e-parent\" data-id=\"2e72398\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fdbef87 e-con-boxed e-flex e-con e-child\" data-id=\"fdbef87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fddd49 ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"3fddd49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1251\" height=\"663\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_PORTADA-HELADOS-QUE-ENAMORAN.jpg\" class=\"attachment-full size-full wp-image-4320\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_PORTADA-HELADOS-QUE-ENAMORAN.jpg 1251w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_PORTADA-HELADOS-QUE-ENAMORAN-300x159.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_PORTADA-HELADOS-QUE-ENAMORAN-768x407.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_PORTADA-HELADOS-QUE-ENAMORAN-1024x543.jpg 1024w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-120e33c e-con-full e-flex e-con e-parent\" data-id=\"120e33c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a6bde5b e-con-boxed e-flex e-con e-child\" data-id=\"a6bde5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1446c8 e-con-full e-flex e-con e-child\" data-id=\"d1446c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-829c924 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"829c924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the summer campaign we drew inspiration from people&#8217;s most popular summer love, ice cream. And that is how &quot;Ice cream that makes you fall in love&quot; came about, the summer campaign of Ferruccio Soppelsa. Through social media activations and radio spots, the campaign made the season&#8217;s deals known.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-35fd749 e-con-full e-flex e-con e-parent\" data-id=\"35fd749\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6fd7719 e-con-boxed e-flex e-con e-child\" data-id=\"6fd7719\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e30314 ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"6e30314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1251\" height=\"866\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_IPHONE.jpg\" class=\"attachment-full size-full wp-image-4321\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_IPHONE.jpg 1251w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_IPHONE-300x208.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_IPHONE-768x532.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_IPHONE-1024x709.jpg 1024w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4e94d6e e-con-full e-flex e-con e-parent\" data-id=\"4e94d6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a6289f7 e-con-boxed e-flex e-con e-child\" data-id=\"a6289f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0ffc4 elementor-widget__width-initial pj-video ar-reveal elementor-widget elementor-widget-video\" data-id=\"4d0ffc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tIS8BcffNgg&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ce26fd3 e-con-full e-flex e-con e-parent\" data-id=\"ce26fd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22935e5 e-con-boxed e-flex e-con e-child\" data-id=\"22935e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5a426 ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"5b5a426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"663\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_TINDER.jpg\" class=\"attachment-full size-full wp-image-4323\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_TINDER.jpg 1251w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_TINDER-300x159.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_TINDER-768x407.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2017\/02\/web_TINDER-1024x543.jpg 1024w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-0f76c3a e-con-full e-flex e-con e-parent\" data-id=\"0f76c3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a5b2ece e-con-boxed e-flex e-con e-child\" data-id=\"a5b2ece\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9deb49f e-con-full e-flex e-con e-child\" data-id=\"9deb49f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d52f4f ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"0d52f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the summer promotions we created Tinder Soppelsa. A campaign in which, by posting the deals in canvas format, we simulated the Tinder app so that ice cream lovers could pick the deal that won them over the most. 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