{"id":14579,"date":"2016-11-06T15:23:41","date_gmt":"2016-11-07T01:23:41","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/copa-con-copia-soppelsa\/"},"modified":"2026-07-29T07:16:54","modified_gmt":"2026-07-29T16:16:54","slug":"copa-con-copia-soppelsa","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/copa-con-copia-soppelsa\/","title":{"rendered":"Copa con copia. Soppelsa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14579\" class=\"elementor elementor-14579 elementor-14158\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-3acaf1c e-con-full e-flex e-con e-parent\" data-id=\"3acaf1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-419ab4a e-con-boxed e-flex e-con e-child\" data-id=\"419ab4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45a267d e-con-full e-flex e-con e-child\" data-id=\"45a267d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-900aa75 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"900aa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Copa con copia. Soppelsa<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae7be5f e-con-full e-flex e-con e-child\" data-id=\"ae7be5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe1e66 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"cbe1e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bcf55 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"30bcf55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Digital<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3818d9e ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"3818d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"415\" height=\"415\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/copas.gif\" class=\"attachment-full size-full wp-image-14580\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c0ad6bf e-con-full e-flex e-con e-parent\" data-id=\"c0ad6bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-78b6fd0 e-con-boxed e-flex e-con e-child\" data-id=\"78b6fd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-136cb6d e-con-full e-flex e-con e-child\" data-id=\"136cb6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dee2fbe e-con-full e-flex e-con e-child\" data-id=\"dee2fbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab5c3f elementor-widget elementor-widget-heading\" data-id=\"0ab5c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d4c64 elementor-widget elementor-widget-heading\" data-id=\"c3d4c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ferruccio Soppelsa<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f19b14 e-con-full e-flex e-con e-child\" data-id=\"6f19b14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57f46e4 elementor-widget elementor-widget-heading\" data-id=\"57f46e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef688ee elementor-widget elementor-widget-text-editor\" data-id=\"ef688ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ice cream shops \u00b7 Mendoza.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-898d2d5 e-con-full e-flex e-con e-child\" data-id=\"898d2d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08a9a67 elementor-widget elementor-widget-heading\" data-id=\"08a9a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c3b28 elementor-widget elementor-widget-text-editor\" data-id=\"f6c3b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital campaign for the 2-for-1 on Ice Cream Sundaes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-9b91197 e-con-full e-flex e-con e-parent\" data-id=\"9b91197\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c65ac25 e-con-boxed e-flex e-con e-child\" data-id=\"c65ac25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706a83b ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"706a83b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voting for the best <span class='accent'>sundae<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-39c1abd e-con-full e-flex e-con e-parent\" data-id=\"39c1abd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a2a1f67 e-con-boxed e-flex e-con e-child\" data-id=\"a2a1f67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95bf42d e-con-full e-flex e-con e-child\" data-id=\"95bf42d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5eafc77 e-con-full e-flex e-con e-child\" data-id=\"5eafc77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc12a97 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"bc12a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pj-lead\">Copa con copia, one of Ferruccio Soppelsa&#8217;s campaigns to promote the long-awaited 2 for 1 on ice cream sundaes.<\/p>\n<p>The campaign was created for digital media, supported by offline media. Taking advantage of the Copa Am\u00e9rica Centenario tournament, we timed the promotion to coincide with it and launched a digital competition in which, through reactions, people voted for the best sundae until reaching the winner.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d0c013 e-con-full e-flex e-con e-child\" data-id=\"7d0c013\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1fb93 ar-reveal elementor-widget elementor-widget-image\" data-id=\"9a1fb93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1251\" height=\"663\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/web_PORTADA-COPA-CON-COPIA.jpg\" class=\"attachment-full size-full wp-image-4281\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/web_PORTADA-COPA-CON-COPIA.jpg 1251w, https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/web_PORTADA-COPA-CON-COPIA-300x159.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/web_PORTADA-COPA-CON-COPIA-768x407.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/web_PORTADA-COPA-CON-COPIA-1024x543.jpg 1024w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-074c1b4 e-con-full e-flex e-con e-parent\" data-id=\"074c1b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6989a61 e-con-boxed e-flex e-con e-child\" data-id=\"6989a61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b70d3ae ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"b70d3ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/gif_copas-1024x636.jpg\" class=\"attachment-full size-full wp-image-5586\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/gif_copas-1024x636.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/gif_copas-1024x636-300x186.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/gif_copas-1024x636-768x477.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5d8ca9f e-con-full e-flex e-con e-parent\" data-id=\"5d8ca9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-999a01b e-con-boxed e-flex e-con e-child\" data-id=\"999a01b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ecb511 e-con-full e-flex e-con e-child\" data-id=\"4ecb511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12f425e ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"12f425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interactive GIFs accompanied the campaign, offering the 2-for-1 deal.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-6df9765 e-con-full e-flex e-con e-parent\" data-id=\"6df9765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ebbdb9c e-con-boxed e-flex e-con e-child\" data-id=\"ebbdb9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b78a9 ar-reveal elementor-widget elementor-widget-html\" data-id=\"e0b78a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.csg{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;width:min(1500px,92vw);margin:0 auto}@media(max-width:860px){.csg{grid-template-columns:1fr}}.csg img{display:block;width:100%;height:auto}<\/style><div class='csg'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/02-juego_soppelsa3.gif' alt='Soppelsa interactive GIF' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/03_PLAY-GIF.gif' alt='Soppelsa interactive GIF' loading='lazy'><img src='https:\/\/staging.argency.com\/wp-content\/uploads\/2016\/11\/01_gif-play_1.gif' alt='Soppelsa interactive GIF' loading='lazy'><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-e559d1e e-con-full e-flex e-con e-parent\" data-id=\"e559d1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-16e48d7 e-con-boxed e-flex e-con e-child\" data-id=\"16e48d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1802eab e-con-full e-flex e-con e-child\" data-id=\"1802eab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aac1d2 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"2aac1d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And a series of YouTube videos showed how each of the ice cream sundaes was put together.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4dca1e6 e-con-full e-flex e-con e-parent\" data-id=\"4dca1e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a82e4fe e-con-boxed e-flex e-con e-child\" data-id=\"a82e4fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9272b5b ar-reveal elementor-widget elementor-widget-html\" data-id=\"9272b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.csv{width:min(1400px,92vw);margin:0 auto;display:flex;flex-direction:column;gap:24px}.csv .g{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}@media(max-width:860px){.csv .g{grid-template-columns:1fr}}.csv .v{position:relative;padding-bottom:56.25%;height:0;overflow:hidden}.csv iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0}<\/style><div class='csv'><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/qyIu9tyNU78' loading='lazy' allowfullscreen><\/iframe><\/div><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/zZ_2FNC30kw' loading='lazy' allowfullscreen><\/iframe><\/div><div class='g'><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/VhtF_CYhgKQ' loading='lazy' allowfullscreen><\/iframe><\/div><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/VhMviWBYIT4' loading='lazy' allowfullscreen><\/iframe><\/div><\/div><div class='v'><iframe src='https:\/\/www.youtube.com\/embed\/4_Dh_wBC0cc' loading='lazy' 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Soppelsa - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/copa-con-copia-soppelsa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copa con copia. Soppelsa\" \/>\n<meta property=\"og:description\" content=\"Copa con copia. Soppelsa Campaign Digital Client Ferruccio Soppelsa Industry Ice cream shops \u00b7 Mendoza. Services Digital campaign for the 2-for-1 on Ice Cream Sundaes. Voting for the best sundae Copa con copia, one of Ferruccio Soppelsa&#8217;s campaigns to promote the long-awaited 2 for 1 on ice cream sundaes. 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