{"id":16687,"date":"2026-07-16T09:20:16","date_gmt":"2026-07-16T18:20:16","guid":{"rendered":"https:\/\/staging.argency.com\/caso\/diamante-memento\/"},"modified":"2026-08-04T06:11:09","modified_gmt":"2026-08-04T15:11:09","slug":"diamante-memento","status":"publish","type":"caso","link":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/","title":{"rendered":"Diamante &amp; Memento"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16687\" class=\"elementor elementor-16687 elementor-13638\" data-elementor-post-type=\"caso\">\n\t\t\t\t<section class=\"elementor-element elementor-element-9a0884e e-con-full e-flex e-con e-parent\" data-id=\"9a0884e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3b8632a e-con-boxed e-flex e-con e-child\" data-id=\"3b8632a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81f543a e-con-full e-flex e-con e-child\" data-id=\"81f543a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5084a0 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"f5084a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Diamante &amp; Memento<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2baca94 e-con-full e-flex e-con e-child\" data-id=\"2baca94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afe36c0 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"afe36c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Strategy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79187c8 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"79187c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Portfolio architecture<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a9004 eyebrow ar-reveal elementor-widget elementor-widget-heading\" data-id=\"72a9004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Packaging<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94e2d9 ar-mask pj-hero__media elementor-widget elementor-widget-image\" data-id=\"d94e2d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1447\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante_Argency_c.jpg\" class=\"attachment-full size-full wp-image-12810\" alt=\"Quimera-Memento-y-Diamante_Argency\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante_Argency_c.jpg 1920w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante_Argency_c-300x226.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante_Argency_c-1024x772.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante_Argency_c-768x579.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante_Argency_c-1536x1158.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-725d856 e-con-full e-flex e-con e-parent\" data-id=\"725d856\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d64ac1d e-con-boxed e-flex e-con e-child\" data-id=\"d64ac1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39b79a0 e-con-full e-flex e-con e-child\" data-id=\"39b79a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15ba1e4 e-con-full e-flex e-con e-child\" data-id=\"15ba1e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c551bb elementor-widget elementor-widget-heading\" data-id=\"8c551bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208a1f5 elementor-widget elementor-widget-heading\" data-id=\"208a1f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Achaval Ferrer<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bddda28 e-con-full e-flex e-con e-child\" data-id=\"bddda28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91ae6fd elementor-widget elementor-widget-heading\" data-id=\"91ae6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5fae4 elementor-widget elementor-widget-text-editor\" data-id=\"8c5fae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wine \u00b7 Quimera system, the house of blends.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b143eb e-con-full e-flex e-con e-child\" data-id=\"9b143eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed602e elementor-widget elementor-widget-heading\" data-id=\"7ed602e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f93c0d8 elementor-widget elementor-widget-text-editor\" data-id=\"f93c0d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Packaging design, portfolio architecture and meaning-building.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4722a9a e-con-full e-flex e-con e-parent\" data-id=\"4722a9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c65d156 e-con-boxed e-flex e-con e-child\" data-id=\"c65d156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51b223a ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"51b223a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Two opposing outlooks that <span class=\"accent\">coexist<\/span> within a single collection<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4b67000 e-con-full e-flex e-con e-parent\" data-id=\"4b67000\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ace3feb e-con-boxed e-flex e-con e-child\" data-id=\"ace3feb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d701fd8 e-con-full e-flex e-con e-child\" data-id=\"d701fd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c46b7d ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"1c46b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pj-lead\">Quimera Diamante and Quimera Memento arrive to complete Achaval Ferrer&#8217;s pyramid of blends.<\/p>\n<p>They are the most recent addition within the Quimera universe and the result of comprehensive brand-building work developed by Argency: packaging design, definition of portfolio architecture and meaning-building so that each wine occupies a clear place and adds value to the whole.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ee7b9ab e-con-full e-flex e-con e-parent\" data-id=\"ee7b9ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5191801 e-con-boxed e-flex e-con e-child\" data-id=\"5191801\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b59ae8 e-con-full e-flex e-con e-child\" data-id=\"0b59ae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e034d1 e-con-full e-flex e-con e-child\" data-id=\"6e034d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a05fd6 ar-mask elementor-widget elementor-widget-image\" data-id=\"4a05fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/07_Quimera-Memento-BEAUTY-BOTTLE-TELA-1.jpg\" class=\"attachment-full size-full wp-image-12801\" alt=\"Quimera Memento y Diamante. Achaval Ferrer. Argency. Mendoza. Argentina.\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/07_Quimera-Memento-BEAUTY-BOTTLE-TELA-1.jpg 1080w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/07_Quimera-Memento-BEAUTY-BOTTLE-TELA-1-240x300.jpg 240w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/07_Quimera-Memento-BEAUTY-BOTTLE-TELA-1-819x1024.jpg 819w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/07_Quimera-Memento-BEAUTY-BOTTLE-TELA-1-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edaf652 e-con-full e-flex e-con e-child\" data-id=\"edaf652\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88840b2 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"88840b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8e96 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"dde8e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Achaval Ferrer, one of the most renowned wineries in Argentina, presented us with a twofold strategic challenge: integrating a recently acquired winery into its brand universe and, at the same time, expanding and reorganizing a portfolio historically associated with single vineyards, with a single emblematic blend (Quimera) and entry-level varietals.<\/p>\n<p>The challenge was no small one: <strong>preserving prestige and tradition<\/strong>, while giving the brand greater dynamism, new narrative layers and different points of entry for diverse audiences, without diluting its identity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-e019e68 e-con-full e-flex e-con e-parent\" data-id=\"e019e68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9aa2434 e-con-boxed e-flex e-con e-child\" data-id=\"9aa2434\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ad0b34 e-con-full e-flex e-con e-child\" data-id=\"0ad0b34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14000db ar-reveal elementor-widget elementor-widget-heading\" data-id=\"14000db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Brand architecture<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769b97e ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"769b97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922956f ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"922956f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We defined a new brand architecture built on two main pillars:<\/p>\n<ul>\n<li>\n<p><strong>Achaval Ferrer<\/strong>, as the house of high-end varietals specializing in Malbecs Centenarios.<\/p>\n<\/li>\n<li>\n<p><strong>Quimera<\/strong>, repositioned as Achaval Ferrer&#8217;s house of blends.<\/p>\n<\/li>\n<\/ul>\n<p>Following this logic, each wine had to occupy a precise place within a coherent pyramid, where the sum of the labels would strengthen the whole system.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd0d86b e-con-full e-flex e-con e-child\" data-id=\"fd0d86b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1d25e ar-mask elementor-widget elementor-widget-image\" data-id=\"4a1d25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/06_Quimera-MEMENTO-Beauty-Tela-1.jpg\" class=\"attachment-full size-full wp-image-12800\" alt=\"Quimera Memento y Diamante. Achaval Ferrer. Argency. Mendoza. Argentina.\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/06_Quimera-MEMENTO-Beauty-Tela-1.jpg 1080w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/06_Quimera-MEMENTO-Beauty-Tela-1-240x300.jpg 240w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/06_Quimera-MEMENTO-Beauty-Tela-1-819x1024.jpg 819w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/06_Quimera-MEMENTO-Beauty-Tela-1-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-922ba9f e-con-full e-flex e-con e-parent\" data-id=\"922ba9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9ba0c48 e-con-boxed e-flex e-con e-child\" data-id=\"9ba0c48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aef1fa2 e-con-full e-flex e-con e-child\" data-id=\"aef1fa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4eade ar-reveal elementor-widget elementor-widget-heading\" data-id=\"0c4eade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Portfolio architecture<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f484e0 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"2f484e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each wine had to occupy a <span class=\"lead\">precise place<\/span> within a coherent pyramid.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-df0a8e7 e-con-full e-flex e-con e-parent\" data-id=\"df0a8e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-11dd590 e-con-boxed e-flex e-con e-child\" data-id=\"11dd590\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f277cd e-con-full e-flex e-con e-child\" data-id=\"1f277cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3ed51 ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"0e3ed51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tradition and avant-garde<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5cc43 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"5e5cc43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To close this pyramid, we designed <strong>Quimera Memento<\/strong> and <strong>Quimera Diamante<\/strong>, working with a founding duality: <strong>tradition and avant-garde<\/strong>.<\/p>\n<p>Memento is born from memory: a detailed illustration, an ornamental frame and gold foil stamping that pay tribute to the work of the immigrants and to the historic viticulture of Luj\u00e1n de Cuyo.<\/p>\n<p>Diamante looks ahead: a dreamlike landscape, a minimal composition and silver foil stamping over a white and gray palette, expressing the innovation of Valle de Uco and its contemporary practices.<\/p>\n<p>Two opposing outlooks that coexist within a single collection, united by the architecture of the label, the neck label and one same Quimera universe.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-c970164 e-con-full e-flex e-con e-parent\" data-id=\"c970164\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8d5c22a e-con-boxed e-flex e-con e-child\" data-id=\"8d5c22a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e91ea5 e-con-full e-flex e-con e-child\" data-id=\"5e91ea5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c604048 ar-mask elementor-widget elementor-widget-image\" data-id=\"c604048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/02_Quimera-DIAMANTE-Beauty-Tela-2-copia.jpg\" class=\"attachment-full size-full wp-image-12798\" alt=\"Quimera Memento y Diamante. Achaval Ferrer. Argency. Mendoza. Argentina.\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/02_Quimera-DIAMANTE-Beauty-Tela-2-copia.jpg 1080w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/02_Quimera-DIAMANTE-Beauty-Tela-2-copia-240x300.jpg 240w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/02_Quimera-DIAMANTE-Beauty-Tela-2-copia-819x1024.jpg 819w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/02_Quimera-DIAMANTE-Beauty-Tela-2-copia-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b98631b e-con-full e-flex e-con e-child\" data-id=\"b98631b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873311c ar-mask elementor-widget elementor-widget-image\" data-id=\"873311c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/04_Quimera-MEMENTO-Beauty-Tela-2-copia.jpg\" class=\"attachment-full size-full wp-image-12799\" alt=\"\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/04_Quimera-MEMENTO-Beauty-Tela-2-copia.jpg 1080w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/04_Quimera-MEMENTO-Beauty-Tela-2-copia-240x300.jpg 240w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/04_Quimera-MEMENTO-Beauty-Tela-2-copia-819x1024.jpg 819w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/04_Quimera-MEMENTO-Beauty-Tela-2-copia-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3d7451b e-con-full e-flex e-con e-parent\" data-id=\"3d7451b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f4c7f25 e-con-boxed e-flex e-con e-child\" data-id=\"f4c7f25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-816d1c9 e-con-full e-flex e-con e-child\" data-id=\"816d1c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9126d8a ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"9126d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Quimera system<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6dde6 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"7f6dde6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The complete system is built on this foundation. The starting point was the <strong>redesign of the Quimera logotype<\/strong>: a classic typeface crossed by a spiraling \u201cQ\u201d that symbolizes the unattainable pursuit of perfection, the conceptual essence of the brand. Achaval Ferrer remains as a signature, in the background.<\/p>\n<p>The <strong>Quimera label<\/strong> adopts a minimalist, elegant and sensory language: textured oblique lines that represent paths, search and depth.<\/p>\n<p>The extensions are born from this system:<\/p>\n<ul>\n<li>\n<p><strong>Quimerino<\/strong>, a younger and fresher blend, where we recreated a mythological creature out of the same graphic universe of lines.<\/p>\n<\/li>\n<li>\n<p><strong>Quir\u00f3n<\/strong>, the icon wine of the pyramid, which represents the wisdom needed to make a field blend whose blending begins in the vineyard. The different varieties coexist in a single block, are harvested and vinified together, finding order within disorder. This logic is rendered visually through an ampelographic study laid out in a clean and minimal way, unifying label and back label on a single canvas.<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3770187 e-con-full e-flex e-con e-parent\" data-id=\"3770187\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-84e1c40 e-con-boxed e-flex e-con e-child\" data-id=\"84e1c40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1483d76 ar-mask pj-band__fig elementor-widget elementor-widget-image\" data-id=\"1483d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1097\" src=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/piramide-completa-Quimera_Achaval-Ferrer_Argency.jpg\" class=\"attachment-full size-full wp-image-12809\" alt=\"piramide-completa-Quimera_Achaval-Ferrer_Argency\" srcset=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/piramide-completa-Quimera_Achaval-Ferrer_Argency.jpg 1920w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/piramide-completa-Quimera_Achaval-Ferrer_Argency-300x171.jpg 300w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/piramide-completa-Quimera_Achaval-Ferrer_Argency-1024x585.jpg 1024w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/piramide-completa-Quimera_Achaval-Ferrer_Argency-768x439.jpg 768w, https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/piramide-completa-Quimera_Achaval-Ferrer_Argency-1536x878.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-171467c e-con-full e-flex e-con e-parent\" data-id=\"171467c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4721bca e-con-boxed e-flex e-con e-child\" data-id=\"4721bca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b891227 e-con-full e-flex e-con e-child\" data-id=\"b891227\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0535fed ar-reveal-lines elementor-widget elementor-widget-heading\" data-id=\"0535fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783f803 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"783f803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The result is a clear, consistent and expressive pyramid of blends, where each wine fulfills a defined role and strengthens the overall perception of the brand.<\/p>\n<p>More than adding labels, the project made it possible to <strong>order the portfolio, expand the story and project Quimera as a living system<\/strong>, able to grow without losing its identity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-b9d86d5 e-con-full e-flex e-con e-parent\" data-id=\"b9d86d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-184de48 e-con-boxed e-flex e-con e-child\" data-id=\"184de48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0b3a2 ar-reveal elementor-widget elementor-widget-text-editor\" data-id=\"7e0b3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We design systems that grow without losing their <span class=\"accent\">essence<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e671e67 e-con-full e-flex e-con e-child\" data-id=\"e671e67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec3aed elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2ec3aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.argency.com\/en\/casos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1ee95 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"6f1ee95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/staging.argency.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":16688,"template":"","categoria":[349,348],"class_list":["post-16687","caso","type-caso","status-publish","has-post-thumbnail","hentry","categoria-packaging","categoria-wine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Diamante &amp; Memento - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diamante &amp; Memento\" \/>\n<meta property=\"og:description\" content=\"Portfolio architecture and packaging for Quimera Diamante and Quimera Memento: two opposing outlooks \u2014tradition and avant-garde\u2014 that complete Achaval Ferrer&#039;s pyramid of blends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/\" \/>\n<meta property=\"og:site_name\" content=\"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-04T15:11:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante1_Argency_c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/diamante-memento\\\/\",\"url\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/diamante-memento\\\/\",\"name\":\"Diamante &amp; Memento - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/diamante-memento\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/diamante-memento\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging.argency.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Quimera-Memento-y-Diamante1_Argency_c.jpg\",\"datePublished\":\"2026-07-16T18:20:16+00:00\",\"dateModified\":\"2026-08-04T15:11:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/diamante-memento\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/diamante-memento\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/diamante-memento\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging.argency.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Quimera-Memento-y-Diamante1_Argency_c.jpg\",\"contentUrl\":\"https:\\\/\\\/staging.argency.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Quimera-Memento-y-Diamante1_Argency_c.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Quimera-Memento-y-Diamante_Argency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/caso\\\/diamante-memento\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Diamante &amp; Memento\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/\",\"name\":\"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina\",\"description\":\"Somos una agencia de publicidad y dise\u00f1o que crea soluciones a trav\u00e9s de la innovaci\u00f3n. Creatividad - apps - packaging - videos - campa\u00f1as - branding.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.argency.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Diamante &amp; Memento - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/","og_locale":"en_US","og_type":"article","og_title":"Diamante &amp; Memento","og_description":"Portfolio architecture and packaging for Quimera Diamante and Quimera Memento: two opposing outlooks \u2014tradition and avant-garde\u2014 that complete Achaval Ferrer's pyramid of blends.","og_url":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/","og_site_name":"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina","article_modified_time":"2026-08-04T15:11:09+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante1_Argency_c.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/","url":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/","name":"Diamante &amp; Memento - Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina","isPartOf":{"@id":"https:\/\/staging.argency.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/#primaryimage"},"image":{"@id":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante1_Argency_c.jpg","datePublished":"2026-07-16T18:20:16+00:00","dateModified":"2026-08-04T15:11:09+00:00","breadcrumb":{"@id":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/#primaryimage","url":"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante1_Argency_c.jpg","contentUrl":"https:\/\/staging.argency.com\/wp-content\/uploads\/2026\/01\/Quimera-Memento-y-Diamante1_Argency_c.jpg","width":1080,"height":1080,"caption":"Quimera-Memento-y-Diamante_Argency"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.argency.com\/en\/caso\/diamante-memento\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/staging.argency.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Diamante &amp; Memento"}]},{"@type":"WebSite","@id":"https:\/\/staging.argency.com\/en\/#website","url":"https:\/\/staging.argency.com\/en\/","name":"Argency \u2013 Agencia de publicidad y dise\u00f1o | Mendoza, Argentina","description":"Somos una agencia de publicidad y dise\u00f1o que crea soluciones a trav\u00e9s de la innovaci\u00f3n. Creatividad - apps - packaging - videos - campa\u00f1as - branding.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.argency.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/staging.argency.com\/en\/wp-json\/wp\/v2\/caso\/16687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.argency.com\/en\/wp-json\/wp\/v2\/caso"}],"about":[{"href":"https:\/\/staging.argency.com\/en\/wp-json\/wp\/v2\/types\/caso"}],"version-history":[{"count":1,"href":"https:\/\/staging.argency.com\/en\/wp-json\/wp\/v2\/caso\/16687\/revisions"}],"predecessor-version":[{"id":16689,"href":"https:\/\/staging.argency.com\/en\/wp-json\/wp\/v2\/caso\/16687\/revisions\/16689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.argency.com\/en\/wp-json\/wp\/v2\/media\/16688"}],"wp:attachment":[{"href":"https:\/\/staging.argency.com\/en\/wp-json\/wp\/v2\/media?parent=16687"}],"wp:term":[{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/staging.argency.com\/en\/wp-json\/wp\/v2\/categoria?post=16687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}