Achaval Ferrer Singular
Wine · Singular collection. Mendoza.
Packaging concept and design.
Small treasures hidden among the century-old vineyards
Achaval Ferrer Singular is a collection of varietals obtained from small treasures hidden among the century-old vineyards of the emblematic winery.
Following surprising discoveries that caught the attention of its winemaker Gustavo Rearte, studies confirmed the existence of “mysterious” varietals, exotic for the area and the climate. Hidden jewels that had grown for more than 100 years, guarded by their peers.
From the concept of found jewels we developed the packaging: a true treasure.
We present the three curious jewels that make up the Singular treasure: Merlot, Syrah, Carmenere.
With that concept built in, our packaging for Singular expresses harmony and reveals the excitement of the unexpected, characteristic of a brand whose long history holds the gift of surprising through the singular.
On opening the Singular chest, we find those jewels made wine: the Merlot is one of them. In keeping with the design that identifies Achaval Ferrer, the new Singular line highlights the details with a careful foil stamping reminiscent of gold, worked meticulously with the elegance of the brand, placing the emphasis on the exclusivity and scarcity of the product.
