Be Fun
Tourism · Mendoza.
Brand adaptation, illustration, merchandising and website.
A little creativity before packing your bags and setting off into the world
This powerful line became the starting point for a new creative project.
This time, together with Be Fun, our challenge was to adapt their brand to different formats, respecting the identity manual and the visual elements that define it and make it one of the most important tourism companies in Mendoza.
The reason behind this project?
We wanted to be closer to young people and to be there for them not only on their trips but also in their dreams, encouraging them to keep at it for a long time to come. Because we know that people do not travel every day, and that is why we want to leave an unforgettable memory with those who do.
This time we chose a reel to present our project on social media, understanding that it is the format that most appeals to a young audience.
A brand in motion: creative adaptations
Together with our talented design team, we produced a number of illustrations that capture the essence of Be Fun and applied them to products that go beyond simple merchandising. From T-shirts travelers can wear at their destinations to stickers that become small keepsakes of past adventures.
The design process was highly collaborative. We drew on key references provided by the Be Fun team, which allowed us to make sure we were aligned on every creative decision.
A website that connects: the leap into the digital world
Together with The Garage, our digital department, we developed the Be Fun website, making sure the online experience lives up to their tourism services. The site became a key tool, not only to capture the attention of young people but also of those who make the travel decisions: their parents.
Today the brand has an intuitive, visually appealing website that offers a smooth, welcoming experience. We want travelers to feel their adventure is already beginning from the moment they visit the site.
Because traveling is not just moving from one place to another, it is collecting experiences and memories that endure over time.
The End of the Journey
This project is a clear example of how creativity, technology and communication can come together to strengthen a brand, making it relevant to new generations without losing its essence.
A different kind of action, one that steps outside the most traditional advertising formats (or maybe not so much), made possible by a brand that understands the need to stay flexible in order to become a real and organic part of the lives of the youngest audience.
