La Isabel Estate
Wine · Gualtallary, Mendoza.
Brand restructuring consultancy and line redesign.
Identity is built wine by wine
With the aim of strengthening its identity and its connection to its origin, we redesigned the La Isabel Estate line, from Huentala Wines, as part of the consultancy for the brand restructuring of its portfolio.
At the La Isabel vineyard, located in Gualtallary, Mendoza, three giant fox sculptures rise, their silhouettes cut against the imposing Andes range.
We took that iconic image and turned it into the visual emblem of this line: a recognizable figure, one of its own, charged with meaning.
We kept the split black and white plane, already established in the memory of those who follow the brand, and added a new symbolic layer that reinforces the character of the wine and its territory.
A redesign that does not seek to break with the past, but to make it evolve.
Each name and each label tell a different part of the story
The other lines we created to complete this new brand universe are: Huentala Calizo Carmín and Calizo Albar, Huentala Boreal and Austral Blocks Edition, and Zonos. We also worked on the refresh of Gran Sombrero, Sombrero and the redesign of Zorro de Uco, the entry-level lines of Huentala Wines.
