Nipoti
Campaign
Anniversary
Client
Nipoti
Industry
Dining · Italian ristorante. Mendoza.
Services
First-year advertising campaign.
An atypical Italian ristorante
First-year advertising campaign for Nipoti, an atypical Italian ristorante from Mendoza, Argentina.
The creative device is based on replacing the birthday cake with some of the brand’s iconic dishes. The characters match the profile of the Nipoti customer.
The claim is simple and direct, but with one of its words in Italian, to reinforce the identity.
