Soppelsa 2018
Campaign
Summer
Client
Ferruccio Soppelsa
Industry
Dining · ice cream shops. Mendoza.
Services
Summer campaign: out of home, radio, social media, Google Ads and point of sale.
It’s inevitable, it’s summer
When the heat draws near, people draw nearer to ice cream shops. That is why, during the summer, it is important to keep Ferruccio Soppelsa in the target’s top of mind. We worked with several insights to build an advertising campaign that answered the concept “It’s inevitable, it’s summer”. Pieces were created for out of home, radio, social media, Google Ads and points of sale, and it was also boosted with interactive giveaways, mainly on Instagram.
