Viña Tarapacá — 150 years
Wine · Chile.
Campaign concept, audiovisual material and graphic pieces.
150 years building a legacy
Luxury and tradition come together to celebrate 150 years of Viña Tarapacá
An iconic winery if ever there was one and a fundamental part of Chile’s history, Viña Tarapacá presents itself to its audience to celebrate its 150 years of history.
As a first step, and in order to somehow be part of this celebration, it seemed coherent to us to find a concept that would join the brand’s values with the audience’s interests. To that end, and taking the opportunity, the Gran Reserva Edición Especial 150 años wine was given the leading role, so as to encompass the brand in its entirety.
Viña Tarapacá. 150 years building a legacy.
Audiovisual material and creative applications
Drawing on axes such as transcendence and track record was how we approached the meaning of the word "legacy". This manifesto was the starting point and also the script for the audiovisual material the brand presented at each of the celebrations around the world.
We managed to sum up the history of this brand and its great prominence through the combination of historical material, testimonials, and images produced at the winery itself.
To accompany the audiovisual material, we created invitations, menus and technical tasting elements. We also took charge of producing ornamental materials, making our presence felt in the event’s decoration.
A journey in search of stories to tell
As part of the production process, we traveled to the winery to carry out photographic records.
The main objective of the shoot was to create graphic pieces that are part of the celebrations in the main export markets around the world. To that end, the character of this production was one of historical reconstruction, complemented with product photography of the current Gran Reserva lines.
