Lo mejor de lo mejor: las ideas que marcaron Cannes Lions 2025

[vc_column][vc_column_text]Cada año, Cannes Lions consagra a las campañas que no solo sorprenden por su creatividad, sino que logran dejar una huella cultural, emocional o transformadora en la industria. En esta edición 2025, los Grand Prix no solo premian ideas brillantes, sino formas nuevas de pensar, conectar y actuar.
Desde activismo de marca hasta tecnología con propósito, repasamos los proyectos que este año se llevaron el máximo galardón y nos invitan a repensar el poder de la creatividad.

Si estabas buscando dónde ver los casos ganadores de Cannes Lions 2025, llegaste al lugar indicado.[/vc_column_text][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Pharma Lions

MAKE LOVE LAST BEDROOM – VIATRIS. OGILVY, Shanghai[/vc_column_text][vc_video link=”https://youtu.be/oqPtcszb73A?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Health and Wellness y Social & Creator Lions

“Vaseline Verified” – UNILEVER. OGILVY, Singapore[/vc_column_text][vc_video link=”https://youtu.be/zVv2Ih0HEZI?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Health and United Nations y Grand Prix for Good

“THE BEST PLACE IN THE WORLD TO HAVE HERPES” – NEW ZEALAND HERPES FOUNDATION FINCH, Sydney / MOTION SICKNESS, Auckland / NZ HERPES FOUNDATION, Auckland[/vc_column_text][vc_video link=”https://youtu.be/xZDD4wzmxdg?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Audio & Radio Grand Prix

“One Second Ads” – BUDWEISER AFRICA CREATIVE DDB, Sao Paulo[/vc_column_text][vc_video link=”https://youtu.be/-XghGAwNnDE?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Print & Publishing Lions

PRICE PACKS – PENNY, por Serviceplan, Múnich.[/vc_column_text][vc_video link=”https://youtu.be/a-2mtKoiiN4?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Outdoor Lions. Grand Prix

CROWD / PUBLIC TRANSPORT / STREET – KITKAT – VML, PragueKit Kat[/vc_column_text][vc_single_image image=”12478″ img_size=”full”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Outdoor Lions

Ceremonia de apertura Juegos Olímpicos Paris 2024.[/vc_column_text][vc_video link=”https://youtu.be/z4dFun1HZc4?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Entertainment Lions Grand Prix

“Night Fishing” Hyundai Motor Company[/vc_column_text][vc_video link=”https://youtu.be/_4PXjQJOEKY?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Entertainment Lions for Gaming Grand Prix

“Call of Discounts” – Mercado Livre – GUT, Sao Paulo[/vc_column_text][vc_video link=”https://youtu.be/6CzH_3ut_uw?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Entertainment Lions for Sport Grand Prix 

Haaland Payback Time | CLASH OF CLANS – David NY[/vc_column_text][vc_video link=”https://youtu.be/XaT5MmcKbcA?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Entertainment Lions for Music Grand Prix

Rimas Music TRACKING BAD BUNNY[/vc_column_text][vc_video link=”https://youtu.be/u5hoOHjfW5E?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Design Lions y Brand Experience & Activation Lions

“Caption with Intention” –  FCB Chicago – Cannes Lions 2025[/vc_column_text][prkwp_spacer][vc_video link=”https://youtu.be/YTNyUIBa_mk?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Film Craft Grand Prix 

“Better on a Better Mobile Network” Telstra[/vc_column_text][vc_video link=”https://youtu.be/7FCJNnSAnK8?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][vc_column_text]Industry Craft Grand Prix – Cannes Lions 2025

IDOMED “NIGRUM CORPUS”[/vc_column_text][vc_video link=”https://youtu.be/VuNzOWsnOXA?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Creative B2B Lions

ACT LIKE YOU KNOW | GODADDY, Tempe, AZ / QUALITY MEATS, Chicago[/vc_column_text][vc_video link=”https://youtu.be/nI0Idy6FX6g?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Creative Data Lions

Consul Appliances – Efficient Way to Pay[/vc_column_text][vc_video link=”https://youtu.be/14BSfwPhvko?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Direct Lions, Creative Business Transformation y Dan Wieden Titanium Lions

“Three Words “- Axa – Publicis Conseil[/vc_column_text][vc_video link=”https://youtu.be/3GwGdhuyEDQ?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Media Lions y Glass: The Lion for Change

“Real Beauty Redefined for the AI Era” – Dove -[/vc_column_text][vc_video link=”https://youtu.be/8vYoL8nga-A?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]PR Lions

«Lucky Yatra» de Indian Railways.[/vc_column_text][vc_video link=”https://youtu.be/tqOxu9LYnT4?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Creative Strategy Lions

“Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement” / Dove / Ogilvy UK, London[/vc_column_text][vc_video link=”https://youtu.be/puQ0PNZ1W-A?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Luxury Lions

The Partnership That Changed Everything” – LVMH[/vc_column_text][vc_video link=”https://youtu.be/r4tEJZSUVS8?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Innovation.
“Sounds right” de AKQA Copenhague para el Museo de las Naciones Unidas[/vc_column_text][vc_video link=”https://youtu.be/OJVoXRF1j5s?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Creative Commerce Lions
“Preserved Promos” / ZIPLOC / VML, New York UNITED STATES / OMD USA Chicago / ZENO GROUP Chicago / OBVIOUSLY New York[/vc_column_text][vc_video link=”https://youtu.be/F9CTRsV3N7k?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Sustainable Development Goals: Grand Prix

“The Amazon Greenventory” – Natura Brasil – Africa Creative DDB Sao Paulo para[/vc_column_text][vc_video link=”https://youtu.be/0xjdzuMPAAc?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Film Grand Prix

“Paris Paralympics 2024: Considering what?” – Channel 4 London[/vc_column_text][vc_video link=”https://youtu.be/bUs_mNTNwvE?feature=shared”][prkwp_spacer][prk_line][/vc_column]

[vc_column][prkwp_spacer][vc_column_text]Film Grand Prix

“The Final Copy of Ilon Specht” –  L’Oréal París – McCann París paraen colaboración con el cineasta Ben Proudfoot.[/vc_column_text][vc_video link=”https://youtu.be/-4o8bCc6-GM?feature=shared”][prkwp_spacer][prk_line][/vc_column]