Huentala Calizo
Wine · Gualtallary, Mendoza.
Brand architecture, naming and packaging.
Name, tell, design.
As part of a strategic consultancy to redefine the brand portfolio of Huentala Wines, at Argency we developed the complete brand architecture, proposed new names for its wine lines and designed the packaging that carries that new story.
That is how Calizo was born, the winery’s icon line, inspired by the limestone of the Gualtallary soils. A name that honors the origin from what is essential: the soil.
Calizo Carmín and Calizo Albar distinguish two types of limestone —reddish and white— and express it through the color, the texture and the materiality of their labels. The design offers a sensory experience that invites exploration: the visual, the tactile, the symbolic.
A brand, a wine and a story built layer by layer. Like the soil. Like time. Like design that moves you.
Identity is built wine by wine
Each name and each label tell a different part of the story.
The other lines we created to complete this new brand universe are: Huentala Boreal and Austral Blocks Edition, La Isabel Estate, Zonos, Gran Sombrero, Sombrero and Zorro de Uco.
